Product design and innovation Flashcards
Innovation
An innovation is the introduction of something new.
Innovation s curve
Innovation when graphed looks like an s.
Slow introduction
Then a rise as obstacles to further development are overcome.
Then it flattens as idea approaches natural limit.
This repeats and you get a wiggly line.
Radical innovation
Breakthrough in performance
Potential to change the market
Incremental innovation
Continuation of performance improvement.
Underlying products and services continue.
Product life cycle
Introduction
Growth
Maturity
Decline
Innovation of next gen product to avoid decline.
Concept generation: how to come up with innovative ideas.
Research and development
Ideas from staff
Competitor activities
Listening to customers
Concept screening
Narrowing down lots of ideas to get one.
Tools to help with concept screening
Feasibility, Acceptability, Vulnerability, Fit to strategy. Design funnel. Start with loads of ideas and finish with one
How to reduce design complexity:preliminery decision
Standardization, Commonality, Modularization, Mass customization
Standardization
Establish uniform specifications for parts and processes.
Commonality
The use of shared components or processes
Modularization
Dividing a system into modules that can be developed, tested and assembled separately.
Mass customization
Producing goods tailored to the individual while maintaining efficiency e.g. choosing how many shelves you want in a cabinet.
Evolution and improvement
Making the product the best it can be
Prototyping and final design
Testing of product.
Simulations or reality
