Product Flashcards
0
Q
What is a premium brand what does this mean cost wise
A
When you improve quality of a product . This adds to the cost of making it
1
Q
What makes a products different from each other
A
Strong brand image
Usp
Better location, features, appearance, selling price compared to competitors
2
Q
What is a budget brand and what does this do to the cost
A
Standard product allows low cost of production and allows discount for pricing
3
Q
What are the 4 stages of a products life cycle
A
Launch, growth , maturity, decline
4
Q
What does a star suggest
A
High market share in fast growing market
5
Q
Cash cow
A
Slow growing market in fast growing market share
6
Q
Dog
A
Low market share in slow growing market
7
Q
Question mark
A
Low market share in fast growing market
