Market Mix Flashcards
What is a Usp
Unique selling point
Why do business modify the marketing mix
To establish an overall brand image
How do business adjust the marketing mix to indentify specific customers
By adjusting features appearance prix and distribution method
Why do they adjust these features
For a target segment. Market
What do good services have
Limited life cycles
What does combination of price promotion place and product depend on
Business size
Competition
Nature of product
Objectives
What is a marketin g mix
Marketing strategies of a business
How is success of marketing mix judged
Reaching the marketing departments objectives
When do consumers gain basic legal rights
When businesses give a misleading description
Of an insatisfactory quality and does not fit is purpose
What is a trade description
Accurate Info must be given about the person who made the product
What is consumer credit
Protects you when you borrow or buy on credit
What is the safe and supply goods act
Satisfactory quality
