Principle Of Persuasion Flashcards
What is the purpose of informative paper?
Focus on perception and cognition of the reader
What is the purpose of persuasive paper?
Focus on feelings and values of the audience.
What engineering documents are mainly considered as persuasive?
Resumes, proposals, cover letters, business plans, marketing materials, project post-mortems.
What are the weightings of persuasive paper?
Research(20%): scholarly publications, documents, surveys, etc
Argument(20%): logos, pathos, ethos, balance, fair treatment
Rhetorical(10%): audience, genre, venue
Organization(10%): paper and paragraph structure
Originality(10%): topic choice and treatment
Format(10%): sectioning, prefactory material, fonts, spacing, etc
Style(10%): order, clarity, coherence, conciseness
Correctness(10%): grammar, spelling, punctuation.
What are the classical appeals to the audience and who invented them?
Appeal to logic or reason(logos);
Appeal to emotion(pathos);
Appeal to values or credibility(ethos);
From Aristotle
When are pathos used?
In motivational speeches, but rarely in academic or professional writings.
What is the key point of ethos?
Generate identification wit the audience through use of shared metaphors, convention is, language, images, ideas an methods. But this may be impossible to achieve if the audience holds a set of completely different values.
How is ethos achieved? Why is ethos important?
It emphasizes credibility of writer(age, expertise, accomplishments, standing in community,etc). It provides quality of evidence,logical argument, speaking with respect, clarity of writing, and referencing conventions.
Why do we use inclusive language rather than generic language?
Practical(conform to current practices);
Ethical;
Persuasive;
Cognitive(recognize women’s standings).
What are the 8 phases of writing?
Prewriting->Planning->Drafting->Reflection->Peer/tutor Review->Revision->Additional Research/Idea Generation->Proofreading and Editng
Define the audience for persuasive paper and analyze them.
Either individuals or groupings who share similar values, beliefs, politics, finances, hopes etc.
Primary audience can have different power, age, needs/values, ethics, and expertise. Secondary audience include TAs, profs, peers.
What are some characteristics of primary audience?
Disagreement, reachable, persuadable/identification.
What do we need to define in the persuasive paper?
Purpose, primary and secondary audience, venue, and genre.
What is connotation?
The connotation of a word is the set of associations implied by the word in addition to its literal meaning.
Who determines the connotation?
It is determined by the audience not the writer/speaker.
