Pricing decisions Flashcards
1
Q
7 factors that influence pricing
A
demand quality competitors substitutes inflation age of product disposable incomes
2
Q
what is PED
A
Price elasticity of demand
3
Q
defintion of Price elasticity of demand
A
PED measures the extent of the change in market demand for a product or service in response to a change in price
4
Q
formula for PED
A
% change in demand / % change in price