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MIL > Prelims > Flashcards

Prelims Flashcards

1
Q

singular form of media

A

Medium

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2
Q

channel means methods

A

Medium

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3
Q

communicate information

A

Medium

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4
Q

News or events that are of public interest

A

Medium

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5
Q

refers to the print medium of communication, which includes all newspapers, periodicals, magazines, journals, and publications and all advertising therein, and billboards, neon signs, and the like, and the broadcast medium of communication, which includes radio and television broadcasting in all their aspects and all other cinematographic or radio promotions and advertising

A

Media by the Presidential Decree No.1018 (1976)

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6
Q

what presidential decree gave the definition of media?

A

Presidential Decree No.1018 (1976)

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7
Q

What is the definition of media according to the Presidential Decree No.1018 (1976)?

A

refers to the print medium of communication, which includes all newspapers, periodicals, magazines, journals, and publications and all advertising therein, and billboards, neon signs, and the like, and the broadcast medium of communication, which includes radio and television broadcasting in all their aspects and all other cinematographic or radio promotions and advertising.

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8
Q

What is Media according to Buckingham (2013)?

A

Media also filter and shape information for specific purposes

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9
Q

What is Media according to Graff (2013)?

A

Rather than being a mirror to the world, mirror (media) act as distorted mirrors to reality

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10
Q

What is Media according to Danesi (2009)?

A

Media that reach large audiences

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11
Q

Forms of media

A

Print Media
Broadcast Media
New Media

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12
Q

 refers to materials that are written and are physically distributed.

A

Print media

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13
Q

the oldest form of media

A

Print media

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14
Q

books, newspapers, newsletters, magazines, posters, brochure, billboards, banners & journals

A

Print media

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15
Q

invented the printing press and lead to the mass production of books

A

Johaness Gutenberg in 1440

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16
Q

print media that are advertising-based

A

o Newspapers & Magazines

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17
Q

Published regularly and targets the general audience.

A

Newspapers & Magazines

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18
Q

contain features or human interest articles

A

Magazines

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19
Q

contains stories

A

News

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20
Q

according to them, the Philippine Press played a critical role in the nation’s quest for freedom and independence

A

National Commission for
Culture and the Arts

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21
Q

what were the Nationalistic Newspapers in the 19th century?

A
  1. La Solidaridad – by Graciano Lopez-Jaena, Marcelo H. Del Pilar & Jose Rizal
  2. Kalayaan – official newspaper of the KKK / Katipunan
  3. La Libertad – by Clemente Jose Zulueta. A Spanish language newspaper
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22
Q

Present Print media with the biggest daily circulation

A

a. Manila Bulletin
b. Philippine Daily Inquirer
c. Philippine Star

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23
Q

Household media

A

Broadcast Media

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24
Q

Two forms of Broadcast media:

A

Radio
Television

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25
Q

first electronic mass medium and the precursor of television.

A

Radio

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26
Q

Two types of radio broadcasting

A

FM & AM

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27
Q

radio broadcasting that caters to the musical taste of the younger generation

A

FM

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28
Q

radio broadcasting that is dominated by a news format

A

AM

29
Q

media that use digital technologies like the Internet to distribute and exhibit content

A

New Media

30
Q

example of this media are Social media, blog, websites, and streaming media.

A

New Media

31
Q

Functions of Media

A
  1. Media acts as channels of information and knowledge through which citizens communicate with each other and make informed decisions.
  2. Media facilitate informed debates between diverse social actors.
  3. Media provide us with much of what we learn about the world beyond our experience.
  4. Media are means by which society learns about itself and builds a sense of community.
  5. Media function as a watchdog of government in all its forms.
  6. Media are essential facilitators of democratic processes and one of the guarantors of free and fair elections.
  7. Media are a vehicle for cultural expression and cultural cohesion between nations.
  8. Media function as an advocate and social actor in its own right while respecting pluralistic values.
32
Q

Because we interact with our surroundings and with the world around us through the information provided by media, they inevitably shape our perception and our opinions.

A

Media acts as channels of information and knowledge through which citizens communicate with each other and make informed decisions.

33
Q

Media provides the audience with multiple perspectives. By hearing out all perspectives, it will be possible for us to form sound opinions about matters of personal or public concern.

A

Media facilitate informed debates between diverse social actors

34
Q

media provides us with information beyond our limited immediate surroundings so that we can be more conscious of our own actions and aware of how the world around us is evolving.

A

Media provide us with much of what we learn about the world beyond our experience

35
Q

media aid us in imagining that we are a part of a community and are part of a nation. Without media, it would be difficult for us to understand that we are part of something bigger than our immediate surroundings and personal experience.

A

Media are means by which society learns about itself and builds a sense of community.

36
Q

media is the fourth estate, constantly vigilant towards the government and informing its people about issues of national concern. It is a watchdog in the sense that it upholds democracy and protects the rights of all citizens.

A

Media function as a watchdog of government in all its forms.

37
Q

As media play a vital role in upholding democracy, they also function as watchdogs during elections, making sure that no anomaly occurs and that the election process goes smoothly.

A

Media are essential facilitators of democratic processes and one of the guarantors of free and fair elections.

38
Q

Media form a huge part of our identity and culture formation. They help us perceive who we are as a nation and as a community. By exposing us to other cultures, however, media help us realize how we are different from or similar to other communities.

A

Media are a vehicle for cultural expression and cultural cohesion between nations.

39
Q

Media can choose a message or advocacy, but it must not fail to show the multiple perspectives involved. In short, media can uphold certain values or beliefs. They may do so as long as they respect all sides and not filter or distort information in order to reinforce their own ideas.

A

Media function as an advocate and social actor in its own right while respecting pluralistic values.

40
Q

a set of competencies that empowers citizens to access, retrieve, evaluate and use, create, as well as share information and media content in all formats, using various tools, in a critical, ethical and effective way, in order to participate and engage in personal, professional, and societal activities.

A

Media and Information Literacy

41
Q

What is Media and Information Literacy?

A

a set of competencies that empowers citizens to access, retrieve, evaluate and use, create, as well as share information and media content in all formats, using various tools, in a critical, ethical and effective way, in order to participate and engage in personal, professional, and societal activities.

42
Q

explained that society is driven by changes in media and communication technology, thus changing cultural, political, and even historical aspects of that society.

A

McLuhan

43
Q

A media form that emerges from an older form has its features and format primarily patterned from the one that it followed.

A

The Evolution of Media as perceived by McLuhan

44
Q

What is the Evolution of Media as perceived by McLuhan?

A

A media form that emerges from an older form has its features and format primarily patterned from the one that it followed.

45
Q

Forms requiring little involvement from the audience

A

Hot Media

45
Q

Experience is relatively passive and static

Ex. film and television

A

Hot Media

46
Q

High-level user interactivity

A

Cold Media

47
Q

Experience is more dynamic and the audience is more involved

Ex. videogames, online media platforms.

A

cold media

48
Q

Historical Era of Media according to McLuhan

A

Tribal Age
Literate Age
Print Age
Electronic Age

49
Q

Technological development in the Literate Age

A

Invention of the Phonetic Alphabet (2000-1500 B.C.)

49
Q

Technological development in the Print Age

A

Invention of the Printing Press (1450)

50
Q

Technological development in the Electronic Age

A

Invention of Telegraph (1850)

51
Q

Dominant Sense Receptor of the Tribal Age

A

Hearing

52
Q

Dominant Sense Receptor of the Literate Age

A

Sight

53
Q

Dominant Sense Receptor of the Print Age

A

Sight

54
Q

Dominant Sense Receptor of the Electronic Age

A

Hearing and Touch

55
Q

A community where everyone in the world is interconnected through media.

A

Global Village by McLuhan

56
Q

Two other periods not covered in McLuhan’s periodization:

A

Information Age
Infrastructure Age

57
Q

a period of media where everything relied heavily in the use of computers to run major industries.

A

Information Age

58
Q

a period of media where systems such as a car with GPS, a railway system that runs digitally, gadgets or appliances that can be controlled using the internet, internet banking transactions, and online purchases exists

A

Infrastructure Age

59
Q

those that transmit information without the use of the Internet or any digital platform (i.e. analog technology like airwaves).

A

Traditional Media

60
Q

One directional, Experience is limited, Sense receptors are very specific

A

Traditional Media

61
Q

digital and Internet media is a big part of this. It also includes information delivered through digital devices.

A

New Media

62
Q

it is interactive, Audiences are more involved and are able to send feedback simultaneously and it Integrates all the aspects of the traditional media

A

New Media

63
Q

4 Main categories of New Media

A
  1. Interpersonal Communication
  2. Interactive Play Media
  3. Information search media
  4. Collective Participatory Media
64
Q

a category of new media that has telephones, mobile phone, email

A

Interpersonal Communication

65
Q

a category of main media that has video and computer-based games, and virtual reality devices.

A

Interactive Play media

66
Q

a category of main media that has Internet and World Wide web, broadcast teletext and radio data services; (information retrieval) personal computers, smartphones, tablets, personal video recorder, CD-ROM, compact disc, and DVD.]

A

Information search media

67
Q

a category of main media that refers to the use of Internet for sharing and exchanging information, ideas, and experiences developing active (computer-mediated) personal relationships.

A

Collective Participatory Media

MIL (5 decks)

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