Finals Flashcards
The placement of announcements and persuasive messages in time or space purchased in any of the mass media by business firms, nonprofit organizations, government agencies, and individuals
Advertising
seek to inform and/or persuade members of a particular target market or audience about their products, services, organizations, or ideas.
Advertiisng
Appeals to a potential buyer
Advertisement
Aims to sell a product, a service or
ideology
Advertisement
Found almost everywhere
Advertisement
techniques that would enhance the appeal of their products to cater to the needs of consumers.
Packard’s Theory of Needs
Who is behind the Theory of Needs?
Vance Packard
Wha are the needs in Packard’s Theory of Needs?
- Emotional Security
- Reassurance of worth
- Ego gratification
- Creative outlets
- Love objects
- Sense of Power
- Sense of roots
- Immortality
An individual has a need to feel safe.
Emotional Security
Examples of emotional security
- Pension plans
- Automobile brands
- Health and fitness products
How does deodorants offer emotional security?
it offers a sense of security in social relationships.
An individual has an inner need to feel important.
Reassurance of worth
An individual has a need to be praised.
Ego gratification
An individual needs an outlet to express creativity.
Creative outlets
An individual has a need for things that allow him/her to show affection.
Love objects
