Prejudice Flashcards
Prejudice is an attitude. Label the A,B,C components
Affective (emotional) component = Prejudice, Behaviour = Discrimination, Cognitions (thoughts) = Stereotypes
What is the cause of prejudice according to social cognition?
The unfortunate byproduct of using schemas (group people by shared traits)
In-Group Bias (define & experimental evidence)
Prefer groups that we are in.
Group of people asked which piece of art they liked better and grouped them by that. Liked group members better, higher ratings and better rewards. (us vs. them)
Out-Group Homogeneity (define & experimental evidence)
Perception that out-group members are “all the same”. Princeton & Rutgers (rivals). Students from both schools picked audio clip for study (male). Told voice from either school. Results were if one student liked this then all students at the school liked the same thing
What is the IAT?
Implicit Association Task
How does IAT work?
A timed response task to assess how ideas are represented or linked in peoples minds
Can people control their prejudice? When?
Yes through motivations and to maintain positive self views
Can people control their prejudice? When? (experimental evidence)
Positive or negative feedback from either white or black manager. Results: when negative feedback from black manager negative stereotypes increased
What is Stereotype Threat?
A heightened sense of anxiety about NOT confirming a negative stereotype about one’s group which gets in the way of successful performance
What is Stereotype Threat? (experimental evidence)
Black and white students take difficult test on verbal ability, asked vs not asked to list race. Results: when reminded of race black students did worse, same when not reminded
How can Stereotype Threat be reduced?
Educating people and learning about stereotype threat can reduce it
How can Stereotype Threat be reduced? (experimental evidence)
men and women take difficult math test. 3 groups, control (told problem solving exercise), stereotype threat (told study of gender differences in math), threat + teaching (told about how to overcome the anxiety)
Results: control was similar, threat men did significantly better, when taught results were similar
What are ways to reduce prejudice and discrimination? (target perspective)
reducing prejudice through common identity
What are ways to reduce prejudice and discrimination? (perceivers perspective)
recategorize us and them (all humans, all Canadian), boost self esteem
