Practise PEEL Paragraphs - With Answers

Question 1

Explain how service (with examples) is a factor that affects consumer decisions (8 marks):

Answer 1

Service is a colossal factor which immensely affects consumer decisions. Poor customer service can result in the shopper not returning to the shop and therefore the retailer loses a potential customer. On the other hand, exceptional customer service can promote the store and lead to more potential customers visiting the place. Not being greeted by workers, not being able to speak for themselves, and not feeling like your being listened to are things customers sometimes unpleasantly experience, which are all examples of dreadful customer service. Superb customer service includes things such as being respected, being listened to and being kindly greeted by shopkeepers. Overall, customer service largely impacts consumer decisions.

Question 2

Distinguish between goods and services, using specific examples (8 marks)

Answer 2

Goods are tangible, as in these have a physical presence and they can be touched, while services are intangible in nature. The purpose of both goods and services is to provide utility and satisfaction to the consumer.

Question 3

Distinguish between a need and a want, using specific examples (8 marks)

Answer 3

A need is something that is needed to survive. A want is something that an individual desires, but would be able to live without.