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CFRE Prep > Practice Exam Flash Cards > Flashcards

Practice Exam Flash Cards

1
Q

Vision Statement

A

The future-looking declaration of the organization’s intended destination

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2
Q

Donor Recognition

A

The creation and implementation of a system of recording and thanking givers that is accurate and timely

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3
Q

Memorial and Tribute gifts

A

Philanthropic donations made to an organization in honor of another person (typically deceased)

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4
Q

Volunteer Diversity

A

A value system in the recruiting process that demonstrates variety in viewpoints, ethnicity, gender, socioeconomic levels, age, etc

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5
Q

Volunteer Orientation

A

The process of acclimating new people to the organization, its culture, and their roles and expectations

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6
Q

Legal Standards

A

Prevailing local and regional laws and rules that determine how gifts are solicited and used

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7
Q

Annual Report

A

The most common tool used to exhibit transparency and detail stewardship

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8
Q

Roles & Responsibilities of Board Members

A

An expectation to adhere to legal obligations, mission, stewardship of resources, and development

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9
Q

Direct Marketing

A

Physical materials such as letters, flyers, catalogs, etc. that are delivered via mail or physically given to prospects & donors

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10
Q

Governance

A

The process by which a nonprofit board provides strategic leadership through vision casting, policy setting, strategic planning, oversight and accountability

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11
Q

Response Rates

A

The percentage of recipients that proceeded to make a gift or take an action as a result of a physical mailing or telephone solicitation

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12
Q

Organizational Readiness

A

An assessment of a nonprofit’s level of resolve, capacity, and infrastructure necessary to accept and implement a significant change or project

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13
Q

Volunteer Retention Rate

A

The percentage of board members that remain engaged both during and after their terms end

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14
Q

Gift Instruments

A

The legal vehicles or agreement that define how and when a donation will be transferred and used

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15
Q

Ethical Fundraising

A

The sum total of applying transparency, accountability, and the Donor Bill of Rights to all aspects of fundraising

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16
Q

Demographics

A

The statistical data of a population, including age, income, education, political affiliation, marital and family status, etc.

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17
Q

Accountability

A

The process of opening oneself and the organization to scrutiny, voluntary external review, and feedback from stakeholders.

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18
Q

Performance Measurement

A

The routine assessment of outcomes and results for a program or individual employee in order to evaluate their impact and effectiveness.

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19
Q

Prospect

A

An individual who has been evaluated based on donor research and found to have a connection to the organization, the ability to give an appropriate level, and an interest in the organization’s mission.

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20
Q

Donor Qualifying

A

The ongoing process of assessing linkage, ability, and interest of your donors in order to match them with the right program, appeal, and amount.

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21
Q

Renewal Rates

A

The percentage of donors who make a subsequent gift to the organization.

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22
Q

Data Privacy

A

Maintaining secure digital records and fully disclosing any sharing of information with third party organizations upon the acceptance of an individual’s information.

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23
Q

Gift Agreements

A

A formal arrangement between a donor and the recipient which spells out the nature of the donation, how it is to be used, and how the donation will be acknowledged.

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24
Q

Professional Development

A

Ongoing fundraising training

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25
Q

Average Gift

A

A donor data point that is calculated by dividing the total dollars raised by the number of gifts given.

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26
Q

Solicitation History

A

A record of all donation requests made by the organization whether they are successful or not. It includes both mass appeals (email, direct mail, etc.) and in-person asks of any size.

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27
Q

Pledge & Installments

A

A commitment to a give a specific amount of money monthly, quarterly, or annually for a set number of months and/or years. While typically used in capital campaigns, it is also used in major gift fundraising and in the annual fund.

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28
Q

High Net Worth Volunteers

A

Individuals whose income and/or assets put them in a position to make substantial donations to an organization and are currently serving in some capacity.

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29
Q

Transparency

A

The process of allowing the public access to information that sheds light on an organization’s stewardship of gifts, program outcomes, and daily operations.

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30
Q

Cost of Fundraising

A

The sum total of expenses related to development efforts. These include salaries, payroll taxes and benefits, supplies, marketing and advertising, occupancy costs, and other expenses related to development.

31
Q

Cost per Dollar Raised

A

A calculation of the expenses related to fundraising in proportion to the revenue produced.

32
Q

Engagement

A

An ongoing effort to learn about your donors, communicate with them, and offer shared experiences (volunteering, events, etc.).

33
Q

Data Integrity

A

The accuracy and consistency of stored statistical information.

34
Q

Stewardship Plans

A

An organizational framework for how gifts will be used in accordance with donor wishes and how that use will be reported back to the donor.

35
Q

Communications Plan

A

A comprehensive framework for how messages will be delivered, who will deliver them, and how they will be crafted.

36
Q

Mission Statement

A

The articulation of the purpose of an organization, including who it serves, the implied community need, and how the organization meets that need.

37
Q

Elements of a Fundraising Plan

A

Mission, goals, tactics, budget, and timeline.

38
Q

Peer-to-Peer Fundraising

A

When an individual personally raises money directly from their friends, network or co-workers for a specific organization or cause. The organization may control the payment platform and/or support for the messaging however, the individual controls when, where, and to whom the messages are delivered.

39
Q

Case for Support

A

The collection of information that illustrates why an organization is worthy of support

40
Q

Solicitation Plan

A

A specific and thoughtful strategy for meeting with and requesting a gift from an individual donor.

41
Q

Gifts of Property

A

Any donation of real estate. Examples include homes, farmland, commercial property, and undeveloped land.

42
Q

Acknowledgement

A

The process of thanking and recognizing an individual for their donation.

43
Q

Capital Gift

A

A charitable contribution designated or intended for the purchase and/or construction of a new building or property, or the improvement and/or renovation of an existing building, property or physical space.

44
Q

Professional Mentoring

A

The practice of advising or training a younger or less experienced colleague.

45
Q

Data Mining

A

The process of collecting, researching, analyzing and segmenting information about donors, prospective donors, and volunteers.

46
Q

Elements of an Effective Case

A

A mission statement, goals, objectives, description of programs and services, finances, governance structure, staffing and organization chart, facilities and service delivery description, planning and evaluation, and organizational history.

47
Q

Segmentation

A

The process of grouping donors and prospective donors into like categories in order to more efficiently allocate resources and target appeals.

48
Q

Special Events

A

Any function designed to attract, involve, and inform people about a cause or organization.

49
Q

Stewardship

A

The process of accepting and managing resources that have been entrusted to the organization through philanthropy.

50
Q

Market Research

A

The process of accepting and managing resources that have been entrusted to the organization through philanthropy. The process of gathering, organizing, and interpreting data regarding donor and prospective donor preferences, attitudes, interests, and giving ability.

51
Q

Frequency

A

How often a donor gives, and to which repeated appeals.

52
Q

Giving History

A

The sum total of a donor’s giving records. This includes frequency, renewal rate, appeal responses, average gift, highest gift, most recent gift, etc.

53
Q

Strategic Planning

A

A comprehensive process that identifies future goals and objectives that will position an organization to further its mission.

54
Q

Feasibility Study

A

The formal process of determining both organizational readiness and potential constituency support of a capital campaign or project. These are typically performed by a third-party consultant or company that specializes in this area.

55
Q

Gift Acceptance Policy

A

A best practice that establishes what types of donations your organization is willing to accept and provides an explanation for donors on what is acceptable.

56
Q

Cultivation

A

A series of activities to maintain and deepen relationships and engagement with donors, prospective donors, and volunteers.

57
Q

Corporate Sponsorships

A

The investment of either cash or in-kind goods or services by a business entity in return for access and recognition at an event or cause

58
Q

Gifts in Kind

A

Donations of tangible goods and services as opposed to the funds to purchase those same goods or services.

59
Q

Professional Standards

A

Accepted best practices and ethical codes of conduct of a sector.

60
Q

Securities

A

A gift category that includes stocks, commodities, mutual funds, and bonds.

61
Q

Donor Profile

A

A concise record of an individual’s linkage, ability, and interest in an organization. It contains verified contact info, giving history, and wealth indicators

62
Q

Advisory Board

A

A group that provides some level of oversight and guidance to an nonprofit organization but lacks the legal fiduciary obligations of a governing body.

63
Q

Ability

A

An assessment of the financial capacity, stage of life, and the liquidy of a donor’s assets

64
Q

Annual Report

A

A review of the revenue, expenditures, program results and general state of the organization over the previous 12 months

65
Q

Cause Marketing

A

When a company provides dollars to a nonprofit organization in direct proportion to the number of individual purchases of the company’s product or services during a defined peroid of time

66
Q

Donor Intent

A

The expectation of how a gift will be used and what outcomes may be expected from the use of the gift

67
Q

Interest

A

The combination of concern, excitement, motivation, and engagement an individual has for your organization’s mission

68
Q

Linkage

A

The connections a donor or prospect has to your organization and/or its mission. Ex: experience (former alum, program participant), connections with people (friend, relative, colleaguge), shared values (advocacy, stage of life) and personal history.

69
Q

Naming Rights

A

An agreement which outlines the mutual understanding between an organization and a donor or business which outlines the branding to be placed on a building, program, or event and other special considerations in exchange for a major gift

70
Q

Payroll giving

A

A system where pretax deductions are made from an employees paycheck and donated directly to a nonprofit

71
Q

Premium

A

An item or items of value given with a solicitaion or promised as the result of a gift

72
Q

Public Trust

A

An organization created for the benefit of the community or to meet societal needs

73
Q

ROI

A

Amount of revenue generated for a given strategy divided by the expenses required to generate the revenue

74
Q

Trusts

A

A legal vehicle in which one party gives a second party permission to manage assets for the benefit of an organization

CFRE Prep (15 decks)

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