PR LT Flashcards
to gather the necessary data for a particular study it can be used by researchers
DATA COLLECTION
require the researcher to examine available resources or documents
DOCUMENTARY ANALYSIS
inspecting primary and secondary sources is important when using this type of data collection
DOCUMENTARY ANALYSIS
happen when the researcher personally asks the key informants about things or information that he/she needs from the subjects
DOCUMENTARY ANALYSIS
the researcher tracks the subject’s behavioral change over a specific period of time
OBSERVATION
researcher observes the subject in natural setting of their actual environment
NATURALISTIC OBSERVATION
requires the researcher to be involved in the usual activities of the subjects
PARTICIPATIVE OBSERVATION
also gives direct or first hand experience
PARTICIPATIVE OBSERVATION
also called an ideal situation
NON NATURALISTIC OBSERVATION
subjects are taken away from their actual environment
NON NATURALISTIC OBSERVATION
good way to gather people from similar backgrounds or experiences together to discuss a specific topic or interest
FOCUS GROUP DISCUSSION
who guides focus group discussion
MODERATOR
informtion contains in audio and video recording still photos emails blogs vlogs
AUDIOVISUAL AND ELECTRONIC DATA
Data collection method of gathering useful firsthand data and information
OBSERVATION
requires good listening and paying attention to details
OBSERVATION
how many months minimum in observations
6 MONTHS
perspective of an outsider
NONPARTICIPANT
point of view of insider
PARTICIPANT
answering a set of questions
INTERVIEW
interview can be?
INDIVIDUAL OR GROUP
requires both the interview and the interviewee to be in scheduled time and place
FORMAL INTERVIEW
a set of question is prepared ahead of time with a clear goal and direction
FORMAL INTERVIEW