pptx. 3.2 Flashcards
A ________ is an individual, business, or organization that
purchases goods or services from a company
customer
is defined as the satisfaction derived from what
a customer may experience or expect by choosing a particular
action relative to the cost of that action
customer value
There are four types of customers based on projected customer
retention and loyalty to the brand.
- stranger
- butterflies
- trye friends
- free loaders
Customers whose needs do not fit the company’s offerings
strangers
They are not loyal to specific brand because they keep on
looking for the best deals which may lead to patronizing
other brands.
butterflies
They have needs that match the company’s offerings.
They make repeat purchases and patronize the brand as
long as it satisfies their needs.
true friends
They are loyal but not profitable because of the limited fit
between their needs and the company’s offering.
Free Loaders
These are individuals or
businesses who are engaging
with your product or service
for the first time
new customer
These customers frequently
purchase your products or
services and often advocate
for your brand.
loyal customer
These customers make quick
decisions and often purchase
items on a whim without
much planning or research.
impulse customer
These customers primarily
shop during promotions, sales,
or when discounts are offered.
Price is a significant
motivating factor for them
discount customers
Often visiting out of curiosity,
these customers may not
have a specific intention to
purchase.
wandering customers
These customers have a
specific need or problem they
are looking to solve. They are
more focused and driven by
product features, quality, and
performance.
need based customers
These are customers who had
a negative experience with
your product or service.
Dissatisfied Customer
Shoppers who have a clear
goal in mind and are actively
gathering information to make
an informed purchase
decision.
Researching Customers
