pptx. 3 Flashcards
focuses on building and maintaining
long-term relationships with customers. It goes beyond just
selling products or services and aims to create loyal customers
who are likely to return for more.
Relationship marketing
is a strategic approach that prioritizes building and nurturing
relationships with customers. It focuses on understanding customer needs and providing value
beyond transactional interactions.
relationship marketing
Building long-term
relationships with customers,
rather than just seeking shortterm sales.
Long-Term Focus
Prioritizing customer needs
and preferences to create a
positive experience.
Customer-Centric Approach
Developing meaningful
connections with customers
through communication,
engagement, and value
creation.
Relationship Building
Loyal customers are
more likely to make
repeat purchases and
refer new customers.
Customer Retention
Satisfied customers tend
to spend more and are
less price-sensitive.
Increased Profitability
Loyal customers are
more likely to spread
positive reviews and
recommendations.
Positive Word-of-Mouth
A loyal customer base
builds trust and credibility,
enhancing brand image.
Stronger Brand Reputation
Benefits of Relationship Marketing
Increased Revenue
Customer Loyalty
Reduced Marketing Costs
Customers are more likely to
stick with brands that
demonstrate genuine care and
value
Customer Loyalty
Repeat purchases and
referrals from loyal customers
lead to increased revenue for
businesses.
Increased Revenue
Maintaining relationships with
existing customers is often
more cost-effective than
acquiring new ones.
Reduced Marketing Costs
aim to build and nurture strong
customer connections, fostering lasting relationships.
Relationship Development
Strategies
Engaging customers with tailored messages,
addressing their specific needs and interests.
Personalized Communication
