pptx. 2 Flashcards
A ______ ______ strategy offer products and
services based on what the target market desires
rather than what the company wants them to have.
Contemporary
Marketing
about creating a clear and distinct image
of a product or service in the minds of consumers
Positioning
Communicating the unique benefits and
value that a product or service offers.
Value Proposition
Developing a consistent brand image,
including a name, logo, and messaging
Brand Identity
Distinguishing a product or service from
competitors in the marketplace
Competitive Differentiation
is a strategic
approach to coordinating all marketing communication activities.
Integrated Marketing
Communications
Paid media to reach a large audience
Advertising
Paid media to reach a large audience
Advertising
Building positive relationships
with the media and public
Public Relations
Building positive relationships
with the media and public
Public Relations
Short-term incentives to
encourage immediate purchase
Sales Promotion
Targeted communication
directly to consumers
Direct Marketing
Utilizing online channels to
reach and engage customers
Digital Marketing
is the use of online channels to reach, engage, and convert customers. It involves various
strategies, including search engine optimization (SEO), social media marketing, and content marketing.
Digital marketing
Optimizing websites and
content to rank higher in
search engine results
pages.
SEO (Search Engine
optimization
Engaging with customers
and building
communities on social
media platforms
Social Media Marketing
Sending targeted emails to
nurture leads and build
relationships.(Newsletters,
Drip Campaigns)
Email Marketing
focuses on different tactics to
draw consumers in and
convince them to buy goods.
Inbound Marketing
Advertiser is only charged
based on the number of
times someone clicks on
the ads to go to the
advertiser’s targeted
website.
Pay Per Click Ads
an individual or customer
refers the product to
another person.
Referral Marketing
A third party promotes a
product and earns
commission, or a piece of
the profit gotten from every
sale made through that
referra
Affiliate Marketing
Creating and sharing videos
to engage with customers
and convey messages
effectively.
Video Marketing
Creating valuable,
relevant, and consistent
content to attract and
engage customers.
Content Marketing
Regularly publishing
informative and relevant
blog posts to showcase
expertise and attract an
audience
Blogging
Producing Podcasts to
share industry insights and
connect with a niche
audience.
Podcast Marketing
A collaboration between
popular social media users
and brands to promote
brand’s products and
services.
Influencer Marketing
Uses music, podcasts,
and other sounds to
promote your brand.
Audio Marketing
Uses instant messaging
platforms to
communicate and engage
with customer in real time
Instant Messaging
Marketing
Uses computer programs
to automate interactions
with prospects and
customers, either on your
website or in your app.
Chatbot Marketing
Ethical Considerations in Marketing:
Truthful Advertising
Privacy Protection
Fair Competition
Social Responsibility
Avoiding false or
misleading claims in
advertising and
marketing materials
Truthful Advertising
Respecting
customer privacy
and ensuring that
data is collected
and used ethically.
Privacy Protection
Engaging in fair
competition and
avoiding practices
that harm
competitors or
consumers.
Fair Competition
Considering the
impact of marketing
activities on society
and the environment.
Social Responsibility
