pptx. 2

Question 1

A ______ ______ strategy offer products and
services based on what the target market desires
rather than what the company wants them to have.

Answer 1

Contemporary
Marketing

Question 2

about creating a clear and distinct image
of a product or service in the minds of consumers

Answer 2

Positioning

Question 3

Communicating the unique benefits and
value that a product or service offers.

Answer 3

Value Proposition

Question 4

Developing a consistent brand image,
including a name, logo, and messaging

Answer 4

Brand Identity

Question 5

Distinguishing a product or service from
competitors in the marketplace

Answer 5

Competitive Differentiation

Question 6

is a strategic
approach to coordinating all marketing communication activities.

Answer 6

Integrated Marketing
Communications

Question 7

Paid media to reach a large audience

Answer 7

Advertising

Question 8

Paid media to reach a large audience

Answer 8

Advertising

Question 9

Building positive relationships
with the media and public

Answer 9

Public Relations

Question 10

Building positive relationships
with the media and public

Answer 10

Public Relations

Question 11

Short-term incentives to
encourage immediate purchase

Answer 11

Sales Promotion

Question 12

Targeted communication
directly to consumers

Answer 12

Direct Marketing

Question 13

Utilizing online channels to
reach and engage customers

Answer 13

Digital Marketing

Question 14

is the use of online channels to reach, engage, and convert customers. It involves various
strategies, including search engine optimization (SEO), social media marketing, and content marketing.

Answer 14

Digital marketing

Question 15

Optimizing websites and
content to rank higher in
search engine results
pages.

Answer 15

SEO (Search Engine
optimization

Question 16

Engaging with customers
and building
communities on social
media platforms

Answer 16

Social Media Marketing

Question 17

Sending targeted emails to
nurture leads and build
relationships.(Newsletters,
Drip Campaigns)

Answer 17

Email Marketing

Question 18

focuses on different tactics to
draw consumers in and
convince them to buy goods.

Answer 18

Inbound Marketing

Question 19

Advertiser is only charged
based on the number of
times someone clicks on
the ads to go to the
advertiser’s targeted
website.

Answer 19

Pay Per Click Ads

Question 20

an individual or customer
refers the product to
another person.

Answer 20

Referral Marketing

Question 21

A third party promotes a
product and earns
commission, or a piece of
the profit gotten from every
sale made through that
referra

Answer 21

Affiliate Marketing

Question 22

Creating and sharing videos
to engage with customers
and convey messages
effectively.

Answer 22

Video Marketing

Question 23

Creating valuable,
relevant, and consistent
content to attract and
engage customers.

Answer 23

Content Marketing

Question 24

Regularly publishing
informative and relevant
blog posts to showcase
expertise and attract an
audience

Answer 24

Blogging

Question 25

Producing Podcasts to
share industry insights and
connect with a niche
audience.

Answer 25

Podcast Marketing

Question 26

A collaboration between
popular social media users
and brands to promote
brand’s products and
services.

Answer 26

Influencer Marketing

Question 27

Uses music, podcasts,
and other sounds to
promote your brand.

Answer 27

Audio Marketing

Question 28

Uses instant messaging
platforms to
communicate and engage
with customer in real time

Answer 28

Instant Messaging
Marketing

Question 29

Uses computer programs
to automate interactions
with prospects and
customers, either on your
website or in your app.

Answer 29

Chatbot Marketing

Question 30

Ethical Considerations in Marketing:

Answer 30

Truthful Advertising
Privacy Protection
Fair Competition
Social Responsibility

Question 31

Avoiding false or
misleading claims in
advertising and
marketing materials

Answer 31

Truthful Advertising

Question 32

Respecting
customer privacy
and ensuring that
data is collected
and used ethically.

Answer 32

Privacy Protection

Question 33

Engaging in fair
competition and
avoiding practices
that harm
competitors or
consumers.

Answer 33

Fair Competition

Question 34

Considering the
impact of marketing
activities on society
and the environment.

Answer 34

Social Responsibility