Pptx. 1 Flashcards
the process of creating,
communicating, and delivering value to
customers and for managing customer
relationships in ways that benefit the
organization
marketing
Marketing aims to meet
the needs and wants of
customers while
achieving
organizational goals
satisfying needs
Marketing focuses on
creating and delivering
superior value to
customers, making
them feel valued.
customer value
Building strong
relationships with
customers is a crucial
aspect of modern
marketing.
Relationship Building
Marketing efforts
should ultimately
contribute to the
profitability of the
organization through
strategic planning.
Profitability
Marketing revolves around
understanding and
satisfying customer needs
Customer Focus
Marketing aims to create
value for both customers
and the organization.
Value Creation
Building strong customer
relationships is crucial for
long-term success.
Relationship Building
Marketing requires
strategic planning to
achieve objectives.
Strategic Planning
Basic requirements for
human survival, such as
food, water, and shelter
Needs
Specific desires that go
beyond basic needs,
shaped by personal
preferences and culture
Wants
Concept of marketing:
Production Concept
Product Concept
Selling Concept
Marketing Concept
Social Marketing Concept
Focuses on efficiency and mass
production, assuming that customers
favor readily available and affordable
products.
Production Concept
Emphasizes quality, features, and
performance, assuming that
customers value the best products.
Product Concept
Relies on aggressive sales and
promotional efforts, assuming that
customers need to be persuaded to buy
Selling Concept
Focuses on understanding and
meeting customer needs and wants,
exceeding expectations.
Marketing Concept
Considers the ethical and societal
implications of marketing decisions,
aiming to benefit both customers and
society.
Social Marketing Concep
The Marketing Mix: 7Ps
Product, Price, Promotion, Place,
People, Packaging, Positioning
The goods or services
offered to customers
Product
The value exchanged
for the product.
price
Communication
strategies to inform
and persuade
customers.
Promotion
Distribution channels
and logistics for getting
products to customers.
Place
Each person who is
involved in the product
or service whether
directly or indirectly
People
The physical container
or design for the
product.
Packaging
How a product is
perceived and
differentiated in the
market.
Positioning
Understanding the
Marketing Goals
:
Increase Sales
Enhance Brand Awareness
Boost Customer Loyalty
Expand Market Reach
Grow revenue and
market share
Increase Sales
Build recognition and positive perception
Enhance Brand Awareness
Cultivate repeat
business and strong
relationships.
Boost Customer Loyalty
Enter new markets and
reach new customer
segments.
Expand Market Reach
Primary Types of Marketing
Traditional and Contemporary
Customer-centric approach,
personalization,
digital marketing,
data-driven insights,
relationship building.
Contemporary
Product-centric approach,
mass marketing,
focus on selling and advertising
Traditional
Focuses on producing high-quality
products efficiently and emphasizes
features and functionality
Product-Oriented
Marketing approach
Product Oriented
Customer Oriented
Prioritizes understanding and meeting
customer needs and wants, exceeding
expectations.
Customer-Oriented
Monitor website
visits and user
behavior.
Website Traffic
Track the percentage of
website visitors who take
a desired action, such as
making a purchase.
Conversion Rates
Calculate the
average cost of
acquiring a new
customer.
Customer
Acquisition Cost
Measure the profitability
of marketing campaigns.
Return on
Investment (ROI)
Ethical Considerations in Marketing:
Truthful Advertising
Privacy Protection
Fair Competition
Social Responsibility
Avoiding false or
misleading claims in
advertising and
marketing materials
Truthful Advertising
Respecting
customer privacy
and ensuring that
data is collected
and used ethically
Privacy Protection
Respecting
customer privacy
and ensuring that
data is collected
and used ethically
Privacy Protection
Engaging in fair
competition and
avoiding practices
that harm
competitors or
consumers
Fair Competition
Considering the
impact of marketing
activities on society
and the environment.
Social Responsibility
