PPM 4

Question 1

what type of new product matrix structure exist? link to continuim of degree of preojectization.

Answer 1

_ transaprent : Pm build team from different department ( functional cuntinium)
_heavyweight : Pm build team from different department but completely committed to the project ( 60%_80% towards venture)
_ autonomus: Pm build an independent team from outside org. ( 100% venture)

Question 2

ivestigated the profile of heavyweight product managers in automotive industry
what are major characteristics

Answer 2

_ PM should have ecxellent cross functional coordination
_ involved theoughout entire project
_maintain direct contact with existing customers
_having broad knowledge on product and processes
_years of experience within the company

Question 3

describe main challenges of team structure and composition during new product development.

explain honda process

Answer 3

_ first related to PM capabilities
_ second is team structure , composition and project process :
1. depend on project complexity and % of time dedicated
2. you need to have diversity in culture and gender among the team
3. balance between new and previous members
4. members should have experience in previous projects

honda case :
_ brainstorming sessions
_ consider specific attributes of a car ( open minded/ tough spirit/ stress free)
translated by design team in rugby palyer in suits image

Question 4

discuss the different type of reviews as well as different types of testings , elaborate on their purpose and relationship

Answer 4

different type of reviews:
_ business screen ( approval of business case)
_ definition checkpoint ( evaluating extra information )
_ development readiness ( testing and validation / soft new product reviews by stakeholder / portfolio review)

Question 5

provide overview of questions to be asked during development readiness appraisal

Answer 5

_ does prototype work as intended?
_ does it satisfy customer needs?
_ have costs been confirmed
_ does minor modification improve product
_ do we need to anticipate specific problems in terms of production

Question 6

what major consideration need to take during pre-launch . provide overview of document you need to prepare prior to launch and what specific elements would be part of checklist pre-launch

Answer 6

Prelaunch :
_market testing
_identify the (what if ) items
_ launch preparation documentation ( market and product profile / marketing strategy to support pre-lauch)

pre lauch checklist elements:
_product reality check
_packaging
_regolatory approvals and standards
_ system readiness
_logistics
_marketing decisions

Question 7

why timing is an important challenge during launch ? what are pros and cons of first mover advantage

Answer 7

being first mover is not always the best thing to do , followers are very successful , they can learn from others experience and build on it and make more profit.

pros of first movers : _advantage on others
_ first known in market
cons of first mover : can be copied
_ can be innovated and improved