PPM 3

Question 1

provide and describe the purpose of the typical product plan components

Answer 1

_ it is a tool that convince managers in the upfront or downstream of activities
_it should be linked to the vision and mission
_ long term and short term goal in SMART format
_product innovation
_ involve stakeholders

Question 2

define the concept of roadmap?

describe the upstream roadmapping activities?

Answer 2

_ roadmap is a long term plan
_ needed to integrate all expertise and knowledge
_ should balance the technology push with market pull

the upstream roadmap activities :
_PM should alwats meet with suppliers and tech/market experts
_ team members bring expertise on : competitivity/ technology/ market drivers

Question 3

explain concept of adjacency and breakthrough growth

Answer 3

we have 2 dimensions :
_ newness of product (innovation)
_ familiarity of product ( risk )

the evolution of these 2 dimensions lead to 3 areas of growth
_core growth
_ adjacecy growth (one of 2 dimensions trying to grow)
_breakthrough growth ( one of 2 dimensions are aiming to reach a completely new market or product)

Question 4

describe the different method companies can use to develop product ideas! what are major sources and what criteria may be part of the strategic filter in order to screen new product ideas

Answer 4

to develop new product ideas Pm should :
_ visit customer/trade shows / brain storming / customer co creation.

source of these ideas : customer research / R & D / supply chain initiative

strategic filter : so many ideas do not survive so we need to create a check list :
_fit with product plan / patentability/ risk of competitive entry

Question 5

cooper has proposed a stage gate process to visualize NPD . Describe the concept

Answer 5

stage gate is a sequential step process where you go through several stages of decision gates points

Question 6

provide an overview of the major failure and success of innovation

Answer 6

failure : 
_ innovation for wrong reason
_ overestimate market needs
_ underestimate cost
_legal issues

success :
_product fit market
_corporate synergy
_ quality of product
_ high envolved employees

Question 7

explain important role of business case? what are main components

Answer 7

_business case is a structured proposal for investment in new product
_in order to get approval for a new type of product you need to develop business case
_ it should predict the outcome from this new product /service

main componants are :
market( is there a need )
product ( functional )
industry (competition and position )
company ( fit corporate strategy)