PP 4 & Audio: Conflict Perspective Flashcards
Conflict Perspective is about 3 main things:
It’s about:
1) Power
2) Dominance
3) Resource Distribution
It is MACRO
**Hegemony (important)
Karl Marx:
Critical of existing institutions
He did not like his the
Industrial Revolution took over Farm Life
*He saw the consequences that came with industrial changes
It broke-up families
They had to move to different cities
Infrastructures were over loaded
A lot of people got sick
He was influenced by his background in poverty.
He was banished from his country for his radical thoughts.
KM: The Industrial Revolution divided ppl in 2 classes: Rich & Poor
Exploiters called Bourgeoisie= “Middle Class=RICH”
And
Exploited called Proletariat=“Working Class= Poor”
—Workers faced ALIENATION
Factory owner and factory worker
Major focus of Conflict Theory= INEQUALITY & SOCIAL STRATISFICATION
Difference between
Functionalist vs Conflict:
Functionalist is :
STABILITY & EQUILIBRIUM
Conflict is:
CONTINUOUS STRUGGLE & CHANGE
Social Stratisfication
Ranks ppl based on wealth, education, family background and power
*Social stratification comes from geology comes from the word strata -putting people into groups and categorizing them
Gender
Race
Class
Group of ppl who have similar levels of access to wealth prestige and power
What is social class?
wealth prestige and power
Marxist Theories (Frankfruit School)
COMMODITY
•Frankfurt school- Theodor Adorno and Max Horkheimer
•Pop culture is commodity
Pop culture= Culture is commodified
Is conflict Micro or Macro?
Macro
Conflict focuses mainly on:
Inequality
T of F: According to Karl Marx, Religion is the glue that holds the society together
FALSE
He said that it was the opium of the people “masses”
Term where we put people in groups of ppl and then ranked them: Social Stratisfication
T of F: There is more than one social stratification
TRUE
Other ways that we rank people”
Race
Ethnicity
Gender
Religion
Of the 3 terms: Wealth, Prestige, Power: Which one is talking about material assets AND give orders to ppl on what to do?
Wealth
Of the 3 terms: Wealth, Prestige, Power: Which one is the status of occupation?
Prestige
Adorno Gramsci coined “Hegemony”-it means to DOMINATE OTHERS
Hegemony:
Dominance
Power of culture as a means of
Social Control
Ex: *Halloween in Disneyland
1960’s Conflict Perspective became predominant
YOU GOT THIS!
T or F: Popular culture is HOMOGENOUS and HEGEMONIC. It is formulaic.
TRUE
T or F: Statement: HEGEMONY is disguised as CONSENT
True
Marxist Theories: This form of dominance is called: CULTURAL HEGEMONY
CULTURAL HEGEMONY
-It’s a Mass media way that is nonviolent way to control people-
To create and sell popular shit
Create consensus- use persuasion
This form of dominance is called CULTURAL HEGEMONY.
As Karl Marx is thought to have said:
“…the class which is the ruling material force of society, is at the same times its ruling intellectual force.”
Propaganda Theory= The media is the propaganda arm of power and wealth
Noam Chomsky coined it
Gatekeeper theory- Media networks select content and topic
Media + pop culture= manufactured view of the world
Propaganda Theory: Gatekeeper theory =Government pushes the propaganda onto the media to sell it to us
Media networks select content and topic
Media + pop culture= manufactured view of the world
CONSUMERISM
The belief that consuming goods:
is economically desirable gives some meaning to our life
helps solidify our place in society.
POP CULTURE IS FUNDAMENTALLY CONSUMER DRIVEN
ICONS, HEROES, AND CELEBRITIES
Pop culture’s marketing tools
Push consumerism
ICON
A person or object who/that is an important symbol of certain beliefs and concepts
sacred or near religious influence within the culture
Positive
Sense of permanence
One of us
Hero
a person who ENDURES, demonstrates BRAVERY,
embody cultural ideals, uses their talent for the good of others.
CELEBRITY
May have talent but might be known for something else
Media created characters
Fame increased by media attention
Seen as temporary
Fame represents current values
Planned obsolescence
A product the use have to buy more of
Example: A cell phone that starts to mess up.
