PowerPoint Slides of “Top 30 Things You Should Learn from STC 116”

Question 1

What is s the ONLY effective professional PR practice

Answer 1

Ethical PR practice

Question 2

What is every PR program driven by

Answer 2

audience

Question 3

According to John Pavlik, Public Relations is the business of

Answer 3

relationship management

Question 4

According to Patrick Jackson, Public Relations is devoted to

Answer 4

the essential function of building and improving human relationships

Question 5

An authentic enterprise is

Answer 5

grounded in a sense of what defines it (mission, values, principles, beliefs) and those definitions dictate consistent behavior and actions

Question 6

In crisis communication ,who is NOT the first or best spokesperson

Answer 6

CEO

Question 7

Most crises can be prevented if issues are

Answer 7

promptly managed

Question 8

IMC is

Answer 8

Integrated Marketing Communications

Question 9

IC is

Answer 9

Integrated communications

uses public relations, advertising, and marketing working collaboratively

Question 10

Advertising space is

Answer 10

paid by the ADVERTISER who has complete control of what is in that space

advertising, public relations, and marketing are not the same

Question 11

What does it take to be relevant

Answer 11

quality content and being exposed to new ideas

Question 12

What has made 2-way communication with audiences/publics easier than ever?

Answer 12

Emerging technologies such as social media

Question 13

What has made 2-way communication with audiences/publics easier than ever?

Answer 13

Emerging technologies such as social media

Question 14

What is the key to building and maintaining relationships?

Answer 14

honest and clear communication

Question 15

What is the worse way to build a relationship?

Answer 15

Sending news releases to a print or broadcast media contact

Question 16

What is the worse way to earn a placement opportunity?

Answer 16

by sending massive numbers of news/media releases.

Question 17

Proper name for press release

Answer 17

news release/media release

Question 18

What is CSR? Is it the same as philanthropy?

Answer 18

Corporate Social Responsibility

While corporate social responsibility may involve financial investment, it is not entirely the same as philanthropy.

Question 19

What are organizations dedicated to professionalism in PR?

Answer 19

PRSA- PR society of america
IABC- Int. assoc. of Business Communications

Question 20

Good communication includes

Answer 20

speaking and listening

Question 21

PR includes practices and specializations including

Answer 21

corporate relation/communications
investor relations
employee relations

Question 22

Skills 2 be successful

Answer 22

written and verbal communication skills ,

understand the tools of the profession

Ability to communicate using the language of business

Understand the global environment– what’s helping the world

Interpret philosophy and objectives of the C-suite management + influence management to think and act ethically and responsibly.

Question 23

Parts of a communication plan

Answer 23

Situation analysis
objectives
target audience
strategies
tactics
timeline
budget
evaluation

Question 24

What are the two widely used public relations planning process?

Answer 24

Research, Action, Communication, Evaluation

Research, Objectives, Programming, Evaluation, Stewardship

Question 25

Working on a team requires

Answer 25

respect
negotiation
advocacy
enthusiasm
tolerance
appreciation of difference
creativity

Question 26

Case studies are analyzed to

Answer 26

apply, provide examples, of the concepts and practices used in public relations
learn by problem solving
experience in presentation skills