Chapter 21 Nonprofit, Health, and Education

Question 1

Why are nonprofits tax-exempt?

Answer 1

Because they enhance the well-being of their members–trade associations

enhance the human condition in some way– environmental groups or medical research organizations.

Question 2

What are the public relations tactics used by advocacy/activist groups?

Answer 2

lobbying
litigation
mass demonstration
boycotts
reconciliation
fund-raising

Question 3

What are fundraising methods?

Answer 3

structures capital campaigns
case support letter
Direct mail + tv/ telephone solicitations
event sponsorships (marathons)
endorsement + tie-ins
online + social media

Question 4

Functions & Importance of a university’s news bureau.

Answer 4

provides information for the media and the general public, and, as such, is the most visible aspect of its public relations program.

Question 5

Purpose/Role of a local chamber of commerce.

Answer 5

association of business professionals who work to improve their cities’ commercial climate and to publicize its attractions

Serves as the public relations arm of city government