Chapter 13: The Internet and Social Media

Question 1

What are characteristics of TRADITIONAL mass media

Answer 1

One-way communication
Information dissemination
Centralized/top-down
Media gatekeeper
Cost vary

Question 2

What are characteristics of SOCIAL edia

Answer 2

Two- or multi–way communication
**Interactivity + content sharing
user generated content/ down-top
“semi”- controlled media
Cost-effective in general

Question 3

Content importance in social media is…

Answer 3

content quality of social media message is more important than the quantity of these messages.