Postmodernism

Question 1

McLuhan (globalisation)

Answer 1

• global village meaning everybody lives in the utmost proximity created by our electric involvement in one another’s lives to suggest that info will be moving at the speed of light
• globalisation had direct impact on media representation as it provides access to broader range of lifestyles and identities that offers people choice
  Eg. Apps like TikTok being info to audiences about fashion to help construct identity

Question 2

Strinati (media saturation)

Answer 2

• capitalist countries are media saturated as people engage with a range of different media products and forums
• due to diversity offered by media, there are no traditional representations of social groups meaning there has been an erosion of identity where people no longer use media as reference to develops aspects of their identity
• identity is no longer constrained
  Eg. Saturated with social media apps like Tik tok, instagram which we use to construct our identities online

Question 3

Baudrillard (media saturation)

Answer 3

• media saturation has altered reality
• media saturation has made it difficult for people to distinguish what is reality and what is fiction
• people are so consumed and engulfed by communication and devices that this has lead to a state of hyper reality meaning our physical reality has become blended with virtual reality
• so much information in the world that media simplifies for audiences so power is in media producers leading to audiences accepting diluted news
  Eg. Holly Willoughby targeted by scammers who used her images and fake promotional quotes to advertise their diet pills (fake news resulted in struggling to differentiate between what is real and what is fake -becoming simulacra)