Changing/pos Ideas Of Femininity

Question 1

Gill

Answer 1

• significant shift in advertising representations of women in recent years, rather than being represented as passive objects of the male gaze, young women in adverts are now depicted as active, independent and sexually powerful
  Eg. This girl can campaign (encouraging more women to be active and get into sport, women on advert are powerful and independent)

Question 2

Westwood

Answer 2

• representations of gender have changed and refers to transgressive (breaking hegemonic gender roles) female roles in British tv meaning female roles have gone beyond gendered expectations
  Eg. Killing eve (character villanelle rejects the norms of traditional femininity by being a serial killer which is perceived as aggressive and masculine)

Question 3

Glasscock

Answer 3

• supports Westwood’s claims and explains that in the media there is now a range of femininities portrayed in the media such as independent woman
  Eg. Brave (Merida fights for her voice to be heard, no romantic subplot and wasn’t a stereotypical damsel in distress)