PM Tip of the Tongue Flashcards
Design Criteria - ‘Do you like LinkedIn’s endorsement feature?’
Is it innovative?
Is it useful?
Is it easy to understand?
Is it honest?
Pros and Cons of the product according to each criteria
What is meant by each of the letters in the acronym CIRCLES?
C - Comprehend the Situation
I - Identify the Customer
R - Report the Customer’s needs
C - Cut through prioritization
L - List solutions
E - Evaluate Tradeoffs
S - Summarize your recommendation
COMPREHEND THE SITUATION - Three steps
- Clarifying questions
- Constraints and assumptions?
- Goals and metrics
COMPREHEND THE SITUATION - Clarifying questions
- What is it?
- Who is it for?
- How do they use it?
- How does it work?
COMPREHEND THE SITUATION - Typical Goals and Metrics
Revenue
Engagement
Market share
User acquisition
User retention
Customer satisfaction
Conversion
COMPREHEND THE SITUATION - Constraints and Assumptions (4)
Time/Deadlines
Resources
Scalability
Geography
IDENTIFY THE CUSTOMER - 2 x 2 Matrix
Name of persona - Behaviors
Demographics - Needs and Goals
REPORT THE CUSTOMERS NEEDS - Structure
As a ___ I want ___ so that ___
CUT THROUGH PRIORITIZATION - Tool
RICE Score
Reach * Impact * Confidence
______________________________
Effort
LIST SOLUTIONS - Use the method to improve a product in your sight
REVERSAL Method - Reversing the situation helps uncover new possibilities:
NEED - Car buyers don’t have time to go to a dealership
SOLUTION - Dealership can deliver test drives to the buyer’s home
EVALUTATE TRADEOFFS
Pros and Cons of the final design choices
SUMMURIZE YOUR RECOMMENDATIONS - List
What feature
Why this feature
Why not other features
Next steps
- Tell what product or feature you’d recommend
- Recap what it is and why it would benefit the user or company
- Explain WHY you prefer this solution over others
- Note any next steps you’d take
What is the AARM Framework and when to use it?
AARM
Acquisition
Activation
Retention
Monetization
Use it for a basic metrics approach
X Metric went down by Y% week-over-week. Why? List the steps.
TROPIC -
TIME
REGION
OTHER FEATURES - Is there a change in other features as well?
PLATFORM - Does the problem affect all platforms? Or only one?
INDUSTRY - Are competitors seeing a decline too?
CANIBALIZATION
Internal / External
Internal and External factors for metric decline:
INTERNAL
- New features
- Bugs and outages
- Pricing changes
- Marketing changes
- Logging errors like a broken data pipeline
EXTERNAL
- Competition
- Changing user habits
- Natural disasters
- Macroeconomic factors like recessions
- Regulations
How do you say no to feature ideas or requests?
As a product manager one of the most important things is to say no to most of the ideas. Here is the framework I use…
- USER PROBLEM
- USER GROUP
- METRIC
- COMPARE TO OTHER OPPORTUNITIES
- If it ranks high in prioritization, add to the backlog - but explore OTHER WAYS TO SOLVE the same problem
- Test it out using MVP
Irrespective, thank them for the idea and tell them the importance of providing the feedback.
Outline the steps of the development lifecycle
Planning & Ideation/ User stories and Sprints/ Feedback loops and Testing ( QA, UAT) / Feature Delivery
A deadline is approaching, what are the four areas you can increase or decrease to launch the product?
Quality
Scope
Time
People/Resources
