Pluralism And Media

Question 1

What do we mean by Pluralism?

Answer 1

Pluralism is a perspective that believes the opposite of everything we’ve looked at so for. Instead of ownership conc, pluralists believe there is a wide variety of media available from a wide variety of sources and owners.

Question 2

What do Pluralists argue?

Answer 2

• No one has a monopoly on power
• Pluralists argue that power in democratic societies is spread out, not concentrated
• Pluralists argue that consumers have more power than the owners of the media. The job of the owner is to meet the customers interest.

Question 3

What is the role of the audience?

Answer 3

They control the media.

Question 4

What is the role of the Journalist?

Answer 4

They argue that journalists have ethics and integrity and would not allow themselves to be manipulated into sharing something they did not believe themselves.