Marxism, Globalisation And Media Flashcards
What is Commodity Fetishism?
the idea that products of popular culture have special
powers that enhance your life
What is Conspicuous consumption?
People feel the pressure to have to correct or right products in order to have higher status and to be praised by others
What is False Needs?
Consumers are led to believe that they need a
product, and it will be existential to their lifestyle even though it is not a necessity.
What is Cultural Homogenisation?
the process whereby the separate
characteristics of two or more cultures are lost or erase, and become more blended into one uniform culture
What is Cultural imperialism?
the idea that Western World now
dominates the rest of the world through the media and marketing its own cultural products.
What does Flew (2007) say?
Globalisation = Americanisation
What does Sklair mean by product placement?
The media blur differences
between entertainment,
information, and promotion of
products. It then sells across the world ideas,
values, and products associated
with what is presented as an
idealised Western lifestyle.
What does Ritzer mean by Macdonaldisation?
Globalisation has caused the world
to become more and more like McDonalds: standardised and unskilled
What is Cultural Homogenisation?
Local culture has been killed off by
globalisation and the whole world has become the same
What are the 3 ways cultural imperialism occurs?
Product placement, McDonaldisation, Cultural homogenisation
