Neomarxism And New Media

Question 1

What do they argue?

Answer 1

They focus on the spread of dominant ideology by journalists rather than the owners as they believe cultural factors influence media content.

Question 2

What does Hegemony mean?

Answer 2

The hegemonic approach suggests that the media managers and journalists have independence and they willing choose to support the dominant ideology shared through the media

Question 3

What does Curran believe?

Answer 3

He argues the pluralist view that media owners do not intervene in media content is evidentially false. Curran argues that since 2000 there has been even greater intervention by owners such as Murdoch. However, Curran disagrees with Marxists about the motive for this. He notes that the actions of media owners are not collectivised, rather they pursue their economic goals in a ruthlessly individualised way in an attempt to obtain a bigger share of the market than their capitalist competitors