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BDS2 - PMHP > Planning and Evaluation of Health Promotion > Flashcards

Planning and Evaluation of Health Promotion Flashcards

1
Q

What are important NHS Scotland health topics? (12 points)

A
  • Diet and obesity
  • Alcohol
  • Physical activity
  • Gender base violence
  • Mental health and well being
  • Smoking
  • Suicide
  • Dementia
  • Screening
  • Drugs
  • Immunisation
  • Sexual health
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2
Q

Which groups of people is health promotion aimed at? (4 points)

A
  • Early years
  • Young people
  • Adults in later life
  • Adults in work
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3
Q

What are common settings for health promotion? (6 points)

A
  • School
  • Workplace
  • Community
  • Primary care
  • Hospitals
  • Prisons
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4
Q

What is the first phase in health promotion planning?

A
  • An assessment of what a client or population group needs to enable them to become more health

This includes:

  • Epidemiology
  • What is currently available
  • What the group would benefit from
  • Information from literature searches, local reports, ‘grey literature’
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5
Q

What is involved in the planning framework of Ewles and Simnett 2003? (7 points)

A
  1. Identify needs & priorities
  2. Set aims & objectives
  3. Decide best ways to achieve the aims
  4. Identify resources
  5. Plan evaluation methods
  6. Set an action plan
  7. ACTION - implement your plan including your evaluation
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6
Q

What are ‘aims’?

A

Broad goals, objectives specific and define what participants achieve at the end of intervention

  • Knowledge: Increase in levels
  • Affective: change in attitudes,/beliefs
  • Behaviours: acquisition of new skills/competencies
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7
Q

What does the SMART acronym for guide to setting useful objective stand for?

A

Specific - precise

Measurable - easily assessed

Appropriate - needs of individual/group

Realistic - achievable yet challenging

Time-related - timescale to assess changes

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8
Q

Evaluation is an integral aspect of all planned health promotion. What does this cover? (3 points)

A
  • Process
  • Impact
  • Outcome
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9
Q

What does an evaluation need to assess?

A

Results, determine whether objectives have been met, and find out if methods used were appropriate and efficient

  • Often set aside 10-15% of your budget for evalusation
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10
Q

What are the three E’s of evaluation?

A
  • Efficiency
  • Effectiveness
  • Economy
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11
Q

What does ‘efficiency’ in evaluation mean?

A
  • To assess what has been achieved, did an intervention have its intended effect
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12
Q

What does ‘effectiveness’ in evaluation mean?

A
  • To measure its impact and whether it was worthwhile
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13
Q

What does ‘economy’ in evalution mean?

A
  • To judge its cost-effectiveness and whether time/money and labour were well spent
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14
Q

What is encompassed in ‘process evaluation’? (5 points)

A
  • Aims to be practical
  • Addresses process of programme implementation/dissemination
  • Participants’ perceptions/reactions
  • ‘soft’ data often collected, interviews, observations etc
  • Tells us about the particular programme and factors responsible for success failure
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15
Q

What is encompassed in impact evaluation? (4 points)

A
  • Refers to immediate effects, often done at end of a programme
  • Use of questionnaires to determine change in behaviour/increase in knowledge
  • ‘Hard data’ collected
  • Often done as easier to do
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16
Q

What is encompassed by outcome evaluation? (6 points)

A
  • Involves the assessment of longer term effects
  • More difficult to do
  • Looks at changes in behaviour a year later
  • Reduction in disease etc
  • More costly
  • Preferred method but more difficult to d0
17
Q

What are examples of research methods used in evaluation? (7 points)

A
  • Semi-structured interviews
  • Observation
  • Focus groups
  • Self-response surveys
  • Interview-based surveys
  • Telephone interviews
  • Use of both qualitative/quantitative useful
18
Q

What can health promotion and mass media be defined as and give examples of these?

A
  • Defined as any printed or audio-visual material designed to reach a amass audience
  • This includes newspapers, magazines, radio, television, billboards, exhibition displays, posters and leaflets
19
Q

What are the possible uses of mass media? (4 points)

A
  • Raise consciousness, place health on the public agenda
  • Convery simple information
  • More effective if it is part of an integrated campaign including elements such as one-to-one advice
  • Information is ‘new’ and is seen to be relevant for the viewer
20
Q

What can mass media NOT do? (5 points)

A
  • Convey simple information
  • Teach skills
  • Shift people’s attitudes, beliefs
  • Message will be ignored if challenges basic beliefs
  • Change behaviour in the absence of other enabling factors
21
Q

What is childsmile?

A
  • A national programme designed to improve the oral health of children in Scotland and reduce inequalities both in dental health and access to dental services

BDS2 - PMHP (7 decks)

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