Place Flashcards
1
Q
Define place
A
Places concerned with how to get the product to the right place so customers can buy it
2
Q
What is the toughest P for new firms?
A
Place can be
3
Q
Distribution channels
A
Producer - consumer
Producer-retailer-consumer
Producer-wholesaler-retailer-consumer
4
Q
Define direct channel
A
He sells directly to the consumer for example, own website mail order, etc
5
Q
What are the pros of direct channel?
A
Higher profit margin
Producer keeps all selling price which can be spent on advertising
Lower cost if it’s online only
keep control over our products are sold
6
Q
Cons of direct channel
A
Setting up Own stores can be expensive
Less exposure of product as it’s not sold to retailer
