Introduction To Business Flashcards
What is a business?
A business is an organisation that exists to provide goods & services on a commercial basis customers
What is a good?
Goods are physical or tangible products eg consumer electronics I industrial components, car
What are services?
Servicesare intangible products e.g insurance dental services, cleaning
Why do businesses exist?
Businesses exist because they are formed by entrepreneurs and are subsequently developed it they manage to get beyond the survival stage
How do businesses benefit a country?
- Create jobs - taxes - improve economy
Provides services to people
Create innovative products that improve lifestyle or even save lives
Enhance country’s reputation in certain fields
Define a mission statement
Mission statement: sets out what a firm is trying to achieve eg to be the lowest cost producer in the industry_ they tend to focus on the business’ values, non-financial goals1 now they benefit the community) now they will satisfy consumers
Example of a mission statement
Etsy: to keep human connection at the heart of commerce
Benefits of a mission statement
Decision-making is easier as all decisions must help the overall mission be achieved
Everyone’s actions are directed towards the same thing
mission statements can motivate - give workers a sense of belonging and direction
It unrealistic / A PR exercise they are ignored
Define aims
Aims: long term plans From which corporate objectives are derived - they are normally qualitative, not numerical targets eg to deliver long-term growth
Define corporate objectives
Corporate objectives: a quantifiable (measurable) statement of a business’ goals which should include measurable targets eg growth profits diversification, develop innovative goods. They will be quantifiable eg 10% increase in profit over the next 4 years
What should all objectives be?
Smart ( specific, measurable, agreed, realistic, time - based ) decisions within each functional area are based on corporate objectives
Define functional objectives
A quantifiable statement of a departments goals which should enable it to contribute to the achievement of the business’ objective
Why must functional objectives be coordinated?
Functional objectives must be coordinated so that they don’t conflict with each other this can be harder to achieve as the firm keeps growing and communication channels become more complex.
What do common business objectives focus on?
-profits
-growth
-survival
-cash flow
-social/ethical issues
-diversification
Why do businesses set objectives?
-state what needs to be achieved
-a focus for all activity
-targets for individuals and group achievement
-a way to measure performance
Why do businesses set objectives?
-state what needs to be achieved
-a focus for all activity
-targets for individuals and group achievement
-a way to measure performance
Benefits of corporate objectives
Increase market share-
Reduce unit costs
Increase cash flow
Improve customer satisfaction
Criticisms of mission statements
Not always supported by business actions
Often too vague and general
Often merely statements of the obvious
Are they just PR
Sometimes regarded cynically by staff
To be effective everyone have to buy in
What may a business want to do if it has a long term growth objective?
It may want to invest in training to improve skills invest in expansion into new markets and invest in development of new products all this helps achieve LR objective of growth however sr profits will fall.uk firms are often criticised for setting objectives that are too short term and don’t involve long term planning
What are Uk firms often criticised for ?
Uk firms are often criticised for setting objectives that are too short term and don’t involve long term planning
What are Uk firms often criticised for ?
Uk firms are often criticised for setting objectives that are too short term and don’t involve long term planning
Define fixed costs
Costs that do not alter when the business alters its level of output eg rent,interest charges
Define variable costs
Variable costs are costs that alter as the level of the firm’s output alters eg raw materials energy used in production.Variable costs are ‘per unit’ .
How do you find total variable costs
Total variable costs =cost per unit x total number of units
Why will (in reality) the TVC line on the graph become less steep at higher output levels?
When firms buy larger quantities they can often gain bulk buying discounts reducing variable costs per unit
Why is it important a business knows their total costs?
-can highlight problems which managers can try to stop
-helps with pricing decisions -price usually above cost-cost plus pricing
-helps with output decisions .If fixed costs are high eg expensive machinery then a high output spreads this cost over more units made -FC per unit are lower
-helps managers to decide whether or not to enter a market -if customers are only willing to pay a certain price and costs are higher it isn’t worth while entering the market
Define revenue
Revenue is the total value of sales made within a trading period