PESTLE Flashcards
Model for external influences.
PESTLE
A model that describes external influences and constraints that impacts the management of products and services. Political, Economic, Social, Technological, Legal, Environmental.
Political
Factors related to government controls and influences over the economy and industry.
Economic
Factors that impact long-term prospects in a market. Influences prices and supply and demand.
Social
Demographic and cultural factors that impact peak buying periods, purchasing habits, and lifestyle choices. Impacts hos people will engage with products and services.
Technological
Innovations in technology may affect the market and consumer choices and buying power.
Legal
The legal and regulatory environment can affect the policies and procedures of an industry and can control: employment, safety, and regulations.
Environmental
Factors relating to the physical environment and to general environmental protection requirements.