PERSUASIVE STRATEGIES AND LOGICAL FALLACIES Flashcards
ENUMERATE THE 3 PERSUASIVE STRATEGIES
ETHOS
PATHOS
LOGOS
o credibility of the speaker
what persuasive strategy?
ETHOS
o personal branding
what persuasive strategy?
ETHOS
o confidence in delivery
what persuasive strategy?
ETHOS
o use of credible sources
what persuasive strategy?
ETHOS
o emotional and imaginative impact of the speech
what persuasive strategy?
PATHOS
o inspirational quotes
o humorous stories
(what persuasive strategy?)
PATHOS
o vivid language
what persuasive strategy?
PATHOS
o logical reasoning behind the content of the speech
what persuasive strategy?
LOGOS
o valid reasoning and argumentation
what persuasive strategy?
LOGOS
o facts, statistics, case studies
what persuasive strategy?
LOGOS
ENUMERATE THE LOGICAL FALLACIES
ARGUMENTUM AD HOMINEM ARGUMENTUM AD VERECUNDIAM ARGUMENTUM AD MISERICORDIAM ARGUMENTUM AD POPULUM ARGUMENTUM AD IGNORANTIAM POST HOC; ERGO, PROPTER HOC FALLACY OF COMPLEX QUESTION PETITIO PRINCIPII
an attack on the person rather than on the argument or issue (LOGICAL FALLACIES)
ARGUMENTUM AD HOMINEM
use of a person’s authority, expertise or popularity to make an assertion more credible, it becomes fallacious if the information is not verified, even if the person is an expert or an authority
ARGUMENTUM AD VERECUNDIAM
Switch to smart! It is the best telecom network in PH because Park Seo Joon said so
(what logical fallacy is this?)
ARGUMENTUM AD VERECUNDIAM