Persuasive Design Principles Examples

Question 1

Reduction

Answer 1

Mobile application for healthier eating habits lists proper food choices at fast food restaurants [Lee et al. 2006].

Smoking cessation Web site provides an interactive test that measures how much money a user will save with quitting.

Question 2

Tunneling

Answer 2

Smoking cessation Web site offers information about treatment opportunities after a user has taken an interactive test about how addicted (s)he is on tobacco.

Question 3

Tailoring

Answer 3

Personal trainer Web site provides different information content for different user groups, e.g. beginners and professionals.

Web site for recovering alcoholics presents stories that are close to the user’s own story.

Question 4

Personalization

Answer 4

Arguments most likely to be relevant for the user presented first on a professional Web site rather than in random order.

Question 5

Self-monitoring

Answer 5

Heart rate monitor presents a user’s heart rate and the duration of the exercise.

Mobile phone application presents daily step count [Consolvo et al. 2006].

Question 6

Simulation

Answer 6

Before-and-after pictures of people who have lost weight are presented on a Web site.

Question 7

Rehearsal

Answer 7

A flying simulator to help flight pilots practice for severe weather conditions.

Question 8

Praise

Answer 8

Mobile application that aims at motivating teenagers to exercise praises user by sending automated textmessages for reaching individual goals. [Toscos et al. 2006]

Question 9

Rewards

Answer 9

Heart rate monitor gives users a virtual trophy if they follow their fitness program.

Game rewards users by altering media items, such as sounds, background skin, or a user’s avatar according to user’s performance. [Sohn and Lee 2007]

Question 10

Reminders

Answer 10

Caloric balance monitoring application sends textmessages to its users as daily reminders. [Lee et al. 2006]

Question 11

Suggestion

Answer 11

Application for healthier eating habits suggests that children eat fruits instead of candy at snack time.

Question 12

Similarity

Answer 12

Slang names are used in an application which aims at motivating teenagers to exercise. [Toscos et al. 2006]

Question 13

Liking

Answer 13

Web site that aims at encouraging children to take care of their pets properly has pictures of cute animals.

Question 14

Social role

Answer 14

E-health application has a virtual specialist to support communication between users and health specialists. [Silva et al. 2006]

Question 15

Trustworthiness

Answer 15

Company Web site provides information related to its products rather than simply providing biased advertising or marketing information.

Question 16

Expertise

Answer 16

Company Web site provides information about their core knowledge base.

Mobile application is updated regularly and there are no dangling links or out-of-date information.

Question 17

Surface credibility

Answer 17

There are only a limited number of, and a logical reason for, ads on a Web site or mobile application.

Question 18

Real-world feel

Answer 18

Company Web site provides possibilities to contact specific people through sending feedback or asking questions.

Question 19

Authority

Answer 19

Web site quotes an authority, such as a statement by government health office.

Question 20

Third-party endorsements

Answer 20

E-shop shows a logo of a certificate that assures that they use secure connections.

Web site refers to its reward for high usability.

Question 21

Verifiability

Answer 21

Claims on a Web site are supported by offering links to other web sites.

Question 22

Social learning

Answer 22

A shared fitness journal in a mobile application for encouraging physical activity [Consolvo et al. 2006].

Question 23

Social comparison

Answer 23

Users can share and compare information related to their physical health and smoking behavior via instant messaging application [Sohn and Lee 2007].

Question 24

Normative influence

Answer 24

A smoking cessation application shows pictures of newborn babies with serious health problems due to the mother’s smoking habit.

Question 25

Social facilitation

Answer 25

Users of a computer-based learning environment can recognize how many costudents are doing their assigned homework at the same time as them.

Question 26

Cooperation

Answer 26

The behavioral patterns of overweight patients are studied through a mobile application, which collects data and sends it to a central server where it can be analyzed at the group level in more detail [Lee et al. 2006].

Question 27

Competition

Answer 27

Online competition, such as Quit and Win (stop smoking for a month and win a prize).

Question 28

Recognition

Answer 28

Names of awarded people, such as “stopper of the month,” are published on a Web site.

Personal stories of the people who have succeeded in their goal behavior are published on a smoking cessation Web site.