Persuasive Design Principles Examples Flashcards
Reduction
Mobile application for healthier eating habits lists proper food choices at fast food restaurants [Lee et al. 2006].
Smoking cessation Web site provides an interactive test that measures how much money a user will save with quitting.
Tunneling
Smoking cessation Web site offers information about treatment opportunities after a user has taken an interactive test about how addicted (s)he is on tobacco.
Tailoring
Personal trainer Web site provides different information content for different user groups, e.g. beginners and professionals.
Web site for recovering alcoholics presents stories that are close to the user’s own story.
Personalization
Arguments most likely to be relevant for the user presented first on a professional Web site rather than in random order.
Self-monitoring
Heart rate monitor presents a user’s heart rate and the duration of the exercise.
Mobile phone application presents daily step count [Consolvo et al. 2006].
Simulation
Before-and-after pictures of people who have lost weight are presented on a Web site.
Rehearsal
A flying simulator to help flight pilots practice for severe weather conditions.
Praise
Mobile application that aims at motivating teenagers to exercise praises user by sending automated textmessages for reaching individual goals. [Toscos et al. 2006]
Rewards
Heart rate monitor gives users a virtual trophy if they follow their fitness program.
Game rewards users by altering media items, such as sounds, background skin, or a user’s avatar according to user’s performance. [Sohn and Lee 2007]
Reminders
Caloric balance monitoring application sends textmessages to its users as daily reminders. [Lee et al. 2006]
Suggestion
Application for healthier eating habits suggests that children eat fruits instead of candy at snack time.
Similarity
Slang names are used in an application which aims at motivating teenagers to exercise. [Toscos et al. 2006]
Liking
Web site that aims at encouraging children to take care of their pets properly has pictures of cute animals.
Social role
E-health application has a virtual specialist to support communication between users and health specialists. [Silva et al. 2006]
Trustworthiness
Company Web site provides information related to its products rather than simply providing biased advertising or marketing information.
Expertise
Company Web site provides information about their core knowledge base.
Mobile application is updated regularly and there are no dangling links or out-of-date information.
Surface credibility
There are only a limited number of, and a logical reason for, ads on a Web site or mobile application.
Real-world feel
Company Web site provides possibilities to contact specific people through sending feedback or asking questions.
Authority
Web site quotes an authority, such as a statement by government health office.
Third-party endorsements
E-shop shows a logo of a certificate that assures that they use secure connections.
Web site refers to its reward for high usability.
Verifiability
Claims on a Web site are supported by offering links to other web sites.
Social learning
A shared fitness journal in a mobile application for encouraging physical activity [Consolvo et al. 2006].
Social comparison
Users can share and compare information related to their physical health and smoking behavior via instant messaging application [Sohn and Lee 2007].
Normative influence
A smoking cessation application shows pictures of newborn babies with serious health problems due to the mother’s smoking habit.
Social facilitation
Users of a computer-based learning environment can recognize how many costudents are doing their assigned homework at the same time as them.
Cooperation
The behavioral patterns of overweight patients are studied through a mobile application, which collects data and sends it to a central server where it can be analyzed at the group level in more detail [Lee et al. 2006].
Competition
Online competition, such as Quit and Win (stop smoking for a month and win a prize).
Recognition
Names of awarded people, such as “stopper of the month,” are published on a Web site.
Personal stories of the people who have succeeded in their goal behavior are published on a smoking cessation Web site.
