Dark patterns - Strategies

Question 1

Sneaking

Answer 1

A strategy which hides, disguises, or delays the disclosure of important information that, if made available to users, would cause a user to unintentionally take an action they would likely object to.

Question 2

Obstruction

Answer 2

A strategy which impedes a user’s task flow, making an interaction more difficult than it inherently needs to be, dissuading a user from taking an action.

Question 3

Interface interference

Answer 3

A strategy which privileges specific actions over others through manipulation of the user interface, thereby confusing the user or limiting discoverability of relevant action possibilities.

Question 4

Forced action

Answer 4

A strategy which requires users to perform an additional and/or tangential action or information to access (or continue to access) specific functionality, preventing them from continuing their interaction with a system without performing that action.

Question 5

Social engineering

Answer 5

A strategy which presents options or information that causes a user to be more likely to perform a specific action based on their individual and/or social cognitive biases, thereby leveraging a user’s desire to follow expected or imposed social norms.