PERSUASIVE AND ARGUMENTATIVE WRITING Flashcards
Greek word for “character.”
Ethos
In this mode of persuasion, you will persuade your audience that you, as a speaker, are credible. You influence them by showing how sincere, reliable, and trustworthy you are.
Ethos
Greek word for “experience” and “suffering.”
Pathos
In this mode of persuasion, you will appeal to your audience’s emotions or feelings. You will use strong or moving words and statements to make your audience feel what you feel towards a certain issue or a problem.
Pathos
Greek word for “word”
Logos
Focuses on your message. In convincing your audience, your message should be clear, established on facts, and contains evidences that will prove that your stand on an issue is not just purely opinionated but is based on acts,
Logos
They try to convince readers or listeners to do or buy something. It can be seen in print and other visual and audio mediums.
Advertisement
Enumerate the five techniques in advertisement.
Association Fear Bribery Bandwagon Scientific Evidence
Done by using desirable words to motivate their readers to buy their product.
Association
Makes use of catchy songs, jingles, and famous personalities.
Association
Makes use of keywords like everybody, the whole world, everyone, all, most, and other terms that imply that majority of the population has tried and tested the product they’re trying to sell.
Bandwagon
The use of discounts, add-ons, and other promo tactics to sell their products. “Sale, promo, buy 1 take 1 , discount.”
Bribery
Opposite of association
Fear
Negative and unwanted images or words such as bad breath, dirt, acne, or pain are added on the tagline or slogan.
Fear
Using this technique suggests that the product is believed to fix and remediate and remediate the problem.
Fear
Field experts are sought by advertisers to provide statistics from laboratory tests or experiments so that the admirable quality of their product will be emphasized and highlighted.
Scientific evidence
Implies that the product is effective as revealed and proven by professionals.
Scientific evidence
A form of persuasion which are opinionated articles about current issues that appear mostly in newspapers especially in the opinion column editorial page.
Editorials
Written by journalists and are heavily opinionated.
Editorials