PERSUASIVE AND ARGUMENTATIVE WRITING Flashcards
Greek word for “character.”
Ethos
In this mode of persuasion, you will persuade your audience that you, as a speaker, are credible. You influence them by showing how sincere, reliable, and trustworthy you are.
Ethos
Greek word for “experience” and “suffering.”
Pathos
In this mode of persuasion, you will appeal to your audience’s emotions or feelings. You will use strong or moving words and statements to make your audience feel what you feel towards a certain issue or a problem.
Pathos
Greek word for “word”
Logos
Focuses on your message. In convincing your audience, your message should be clear, established on facts, and contains evidences that will prove that your stand on an issue is not just purely opinionated but is based on acts,
Logos
They try to convince readers or listeners to do or buy something. It can be seen in print and other visual and audio mediums.
Advertisement
Enumerate the five techniques in advertisement.
Association Fear Bribery Bandwagon Scientific Evidence
Done by using desirable words to motivate their readers to buy their product.
Association
Makes use of catchy songs, jingles, and famous personalities.
Association
Makes use of keywords like everybody, the whole world, everyone, all, most, and other terms that imply that majority of the population has tried and tested the product they’re trying to sell.
Bandwagon
The use of discounts, add-ons, and other promo tactics to sell their products. “Sale, promo, buy 1 take 1 , discount.”
Bribery
Opposite of association
Fear
Negative and unwanted images or words such as bad breath, dirt, acne, or pain are added on the tagline or slogan.
Fear
Using this technique suggests that the product is believed to fix and remediate and remediate the problem.
Fear
Field experts are sought by advertisers to provide statistics from laboratory tests or experiments so that the admirable quality of their product will be emphasized and highlighted.
Scientific evidence
Implies that the product is effective as revealed and proven by professionals.
Scientific evidence
A form of persuasion which are opinionated articles about current issues that appear mostly in newspapers especially in the opinion column editorial page.
Editorials
Written by journalists and are heavily opinionated.
Editorials
Try to convince an audience to take action using spoken language.
Persuasive speeches
A form of persuasion in which you encourage people to take your side through speeches, campaigns, talks, or lectures.
Persuasive speeches.
Often about political issues and usually include emotionally charged appeals.
Propaganda
Spreading of ideas, information or rumors for the purpose of helping or injuring an institution, a cause, or a person.
Propaganda
When politicians make false claims and spread rumors to ruin other candidates’ reputations.
Propaganda
Evaluate items like books or movies and state an opinion as to whether the product is worth the reader’s time and money.
Reviews
Use logic or emotions to convince readers to support the writer’s idea or point of view.
Persuasive(pathos) and argumentative(logos) essays.
State the parts of the introduction.
Hook, additional information, thesis statement.
The first paragraph of the essay
Introduction
The first sentence of the entire essay
Hook
A question which is posed without the expectation of an answer
Rhetorical question
Last sentence of the introduction
Thesis statement
This is a sentence that states the writer’s claim or position about a topic
Thesis statement
Provides evidence to support the introduction
Body
State the parts of body.
Restate the argument, evidence, explanation/opinion.
The last paragraph which summarizes the position statement and leaves an impact on the readers
Conclusion
Should not add any reasons, but should restate the position in a convincing manner.
Conclusion
Three strategies to write a conclusion
Call to action, provide a solution, and make a prediction.
Identify the four guidelines in writing essays
Pick a side or position
Know the audience
Research
Structure the essay (pre-writing, drafting, revising, editing, pubishing)
___________________ was the philosopher who coined the three modes of persuasion.
Aristotle
___________________ is one of the modes of persuasion which deals with the audience’s
emotions and feelings.
Pathos
Persuasive writing focuses on more on ___________________ rather than logic.
emotions or feelings
The guideline which requires the writer to know whom does he need to convince is
___________________.
Know your audience
The ___________________ provides evidence to support the introduction.
Body
___________________ is one of the modes of persuasion which deals with the speaker’s
credibility.
Ethos
The first sentence of the introduction is called ___________________.
Hook
The writer’s belief or assertion about a certain topic, together with his arguments, is known
as ___________________.
Thesis statement
___________________ is the mode of persuasion which deals with the message
Logos
___________________ is an advertisement technique which uses words like promotions
and buy 1 take 1.
Bribery
