Persuasions Flashcards
Meaning persuasive
Social influence in which he and audience by idea,attitude, or course of action by symbolic means
Social influences is
Occur when 1 person(sources ) engages in some behavior like persuading threathing,promoting or issuing order
6 princples of persuasion(rasa seperti awak curang sama lelaki)
reciprocity
-scarcity
-authority
-consistency or commitment
-social proof
-liking
reciprocity
we tend to want repay other when they have done something for us
example-friend to do a favor make a tend to repay what they do.
scarity
might be persuaded to change your behavior if you are convinced that you will lose access to something.
-promoter say this is last item.
AUTHORITY
you believe that a person or other entity has expert knowledge, you
may be more likely to be persuaded by their message
Example:
• Doctors
CONSISTENCY OR COMMITMENT
have a tendency to continue their previous behavior or stick
with a decision they have made.
example-you dont want work but you need to work because you have wife to get food.
SOCIAL PROOF
safety in number principle(kuantiti)
example-review good thing
LIKING
You like something so you are more inclined to agree with their
How to respond persuasion
Evaluation information carefully
Learn how to resist Persuasion
Know how to use persuasion
evaluate information carefully
trying to make a decision about something, gather information to help you
make a wise choice. thoughtful and even skeptical about that information.
-Who is providing it, and what is their motivation? Do they stand to gain in
LEARN HOW TO RESIST PERSUASION
aware of persuasive techniques and of the trustworthiness of
information used to make choices can help you resist persuasion. change your mind.
-the perception that you’ve already
invested too much in a decision to be able to back out
ATTITUDE CHANGE VIA PERSUASION?
process perception without duress,influenced by communications from other people.
SOCIAL IMPACT THEORY (sin)
impact of an influence attempt is a direct function of: by
strength(sociaL status or power influence-doctor-pemes)
-immediacy(physical/distance -close-what the persuasion about)
-number of influencing sources-majority
Fear arousal
when th source is trying to motivate the target to take some specific action.useally use by sale person and politicians.
-communication arousing high level or fear more produce to change attitude.