Persuasion

Question 1

Persuasion: Values

Answer 1

What someone believes is good bad right or wrong or what they hold as important in persuasion your sometimes challenging those values.

Question 2

Persuasion: Beliefs

Answer 2

I know this, I believe this, this is something I hold on to.

Question 3

Persuasion: Attitudes

Answer 3

Responding to someone’s ideas in some way or another and what they are feeling.

Question 4

Persuasion: Values, Beliefs, Attitudes

Answer 4

When you are challenging these things there are a lot of defenses that come up.

Question 5

Persuasion: Influence

Answer 5

You also look at the idea of influence. Someone does something with their words to make you think a particular way

Question 6

Persuasion: Motivation

Answer 6

Makes you behave in a particular way, motivates you.

Question 7

Ethical Framework

Answer 7

If you have something to gain tell the audience what it is and let them know.

Question 8

Ethical Framework: Examples

Answer 8

• Later you find out that they get the sales of the year award for the sale they made because og you and this gives you a jolt.
• The person that does Mr. Ziegler’s financial planning was chosen because he was honest and said I get commissions when I sign you up as a client, and Mr. Zeigler said, and now I trust you because you’re the first person to tell me that. And the salesman says, I thought you trusted me before, and Mr. Ziegler said I did but now you’re an ethical man.

Question 9

Other factors of ethical framework

Answer 9

Never lie, tell the truth, if you have something to gain from the speech you tell them, don’t hold back information that might be against your side.

Question 10

Other factors of ethical framework: Example

Answer 10

(Ex. If your selling something to someone and something comes out about the consumer reports that say’s this particular thing, as a salesman it’s to your best to bring it up before that person listening brings it up and say listen and explain that the study says, it makes the person think you know what I trust them because their bringing up what I was thinking all along.

Question 11

Why is Persuasion challenging

Answer 11

People are lazy, threat to our freedom, don’t like being told what to do, working with attitudes and beliefs that are firmly entrenched,
- TEST QUESTION, WHICH OF THE FOLLOWING REASONS IS NOT A REASON WHY PERSUASION IS CHALLENGING

Question 12

Persuasion Strategies: General Purpose

Answer 12

To persuade

Question 13

Persuasion Strategies: Specific Purpose

Answer 13

The statement of your topic.

Question 14

Persuasion Strategies: Central Idea/Purpose

Answer 14

Be very specific and clear at what were trying to do get my audience to act and, to get my audience to continue acting and, get my audience to change their thinking. What is the goal of the speech

Question 15

All of the means of persuasions. (Aristotle)

Answer 15

Ethos, Pathos, Logos

Question 16

All of the means of persuasions: Ethos and the four parts

Answer 16

Is credibility or your believability; four parts are dynamism or charisma, energy, enthusiasm, ethics

Question 17

All of the means of persuasions: Pathos

Answer 17

Is emotional arguments, which are built on pathos hierarchy of needs in order to get an audience to feel and or come your way.
- emotional appeals work. Basic needs to be met first then you can appeal on bigger things. (Think of where your audience needs are and meet those basic needs) Maslow’s hierarchy of needs

Question 18

All of the means of persuasions: Logos

Answer 18

Is logic or deductive reasoning, casual reasoning, correlational reasoning

Question 19

Logos: Deductive Reasoning

Answer 19

Going from the general to specific,
- Ex. Someone tells you something they say and then when you experience It you look for what that person said to support their belief.

Question 20

Logos: Inductive reasoning

Answer 20

Basis of stereotyping

Question 21

Logos: Casual reasoning

Answer 21

A powerful logical argument), reasoning by analogy (figured out to do something based on results) using a logical argument.

Question 22

Ethos: Dynamism

Answer 22

Energy of some kind and enthusiasm

Question 23

Ethos: Trustworthiness

Answer 23

Must follow through, “don’t do as I say, do as I do”

Question 24

Ethos: Expertise

Answer 24

Must become an expert, You must have a method,

- 3 ways to develop expertise are research, through a commitment, get experience)

Question 25

Ethos: ethics

Answer 25

What you beileve is right or wrong, what you believe in

Question 26

Credibility Organization/Structure your Material Effectively: Cause and Effect

Answer 26

Reasons (why), the purpose (objectives) and the results.

Question 27

Credibility Organization/Structure your Material Effectively: Problem Solution

Answer 27

A speech structure in which the first main point argues that a problem exists, the second indicates its cause, and the third provides a plan to remedy the problem

Question 28

Credibility Organization/Structure your Material Effectively: Motivational Sequence

Answer 28

Step One: Get Attention. Get the attention of your audience. …
Step Two: Establish the Need. Convince your audience there’s a problem. …
Step Three: Satisfy the Need. Introduce your solution. …
Step Four: Visualize the Future. Describe what the situation will look like if the audience does nothing.

Question 29

Credibility Organization/Structure your Material Effectively:

Answer 29

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Question 30

Inoculation theory in persuasion

Answer 30

The audience stars fighting back when they are introduced to something that want to argue against something. As a persuader its is your job then to bring up what the audience is thinking and refute it because it you do that you weaken their defense making them more likely to be persuaded., need counter arguments and refutation