Persuasion

Question 1

Persuasion

Answer 1

Creating, reinforcing, or changing people’s beliefs or actions

Question 2

Target Audience

Answer 2

the members of an audience the speaker most wants to persuade and who are likely to be receptive

Question 3

Propostion

Answer 3

The central idea statement in a persuasive speech

Question 4

Selective Exposure

Answer 4

The decision to expose ourselves to messages that we already agree with, rather than those that confront or challenge us

Question 5

Mental Dialouge

Answer 5

an imagined conversation the speaker has with a given audience in which the speaker tries to anticipate what questions, concerns, or issues the audience may have to the subject under discussion

Question 6

Cognitive Disoncance

Answer 6

occurs when a person’s behavior and beliefs do not complement each other or when they hold two contradictory beliefs.

Question 7

Two-tailed Arguments

Answer 7

a persuasive technique in which a speaker brings up a counter-argument to their own topic and then directly refutes the claim

Question 8

Ethos

Answer 8

The influence of speaker credentials and character in a speech; arguments based on credibility

Question 9

Logos

Answer 9

logical and organized arguments and the credible evidence to support the arguments within a speech; arguments based on logic

Question 10

Pathos

Answer 10

The use of emotions such as anger, joy, hate, desire for community, and love to persuade the audience of the rightness of