Personas

Question 1

Persona

Answer 1

persona is the voice of the user

Persona is a fictional but realistic portrayal of a target user for your product. Each persona represents an entire audience of users, and most projects have more than one persona. This is because products generally have more than one target audience. Personas are detailed documents and normally contain information such as device usage patterns, daily challenges, personal goals, informative quotes, motivations, cultural backgrounds, and other demographic information.

Question 2

Marketing personas

Answer 2

Marketing Personas: This type of persona is focused on ecommerce projects and applications. They typically contain demographic information, buying habits and motivations, media usage habits, and marketing messaging reception. Marketing personas are good for determining which types of customers might be receptive to particular marketing techniques but aren’t great for defining the details on how a product should function or how it should be used.

Question 3

Photo-personas

Answer 3

Proto-Personas: Proto-personas are used when a project doesn’t have the budget or time to conduct user research and create a full-fledged design persona based on research analysis. While they aren’t as informative in driving decision-making as design personas, they’re still better than not having personas at all. The benefit of providing a simple focal point for your team during discussions is invaluable, and they also serve to keep the audience first when making design decisions.

Question 4

Design personas

Answer 4

Design Personas: This type of persona focuses on user motivations, behavior, and challenges and is based on user research and analysis of real people in the field. Design personas tell us a story about why the user employs and interacts with the web and applications in the way they do. Luckily for us, they’re great for communicating research insights and are the ideal type of persona to use when defining a product using the user-centered design process.

Question 5

Elastic User

Answer 5

when designers of developers make design choices that are generic, assuming wrongly that user does fit in it