Names Flashcards
Jacob Nielsen
Jakob Nielsen (born 5 October 1957) is a Danish web usability consultant, human–computer interaction researcher, and co-founder of Nielsen Norman Group.[1][2] He was named the “guru of Web page usability” in 1998 by The New York Times and the “king of usability”
Don Norman
Donald Arthur Norman (born December 25, 1935) is an American researcher, professor, and author. Norman is the director of The Design Lab at University of California, San Diego.He is best known for his books on design, especially The Design of Everyday Things.
Don Norman’s name is a frequent sight. You may remember that Norman is widely regarded as a pioneer and expert in the field of user experience. In fact, he’s credited with popularizing the very phrase “user experience (UX)” during his tenure with Apple. Most people consider him the first true user experience designer.
Alan Cooper
1983, a software engineer named Alan Cooper decided that the best way to design his upcoming project was to begin by interviewing real users. He interviewed seven to eight real users (just like you did in the Exercise 2.2!) and recorded his findings. As he brainstormed for his project design, he found himself roleplaying certain interviewees and walking through their challenges and motivations. He found that this method of putting himself in the shoes of his users proved to be very successful at helping him design products with a user-centered focus.
Over the next decade, Mr. Cooper began formalizing this process until, in 1995, he created his first true persona documents to present to a client in a meeting. His personas were named “Chuck,” “Cynthia,” and “Rob,” and he found that discussing his project using these personas was dramatically more effective than talking about the general user audience. His clients quickly understood previously difficult topics, and he began to hear engineers referring to solutions via comments such as “That’s definitely what Cynthia would do.”
From then on, he started using personas in his design projects, and, in 1998, he published a book titled The Inmates Are Running the Asylum, in which he described his personas and their use in the UX community.
Tim Brown
Tim Brown, CEO of IDEO and author of Change by Design, design is not simply a link in the chain, but the hub at the center of a holistic business strategy that includes customer desirability, technical feasibility, and business viability.
Design Thinking Vortex with design surrounded by human-centered, technological innovation, and business needs
British Design Council.
Designed the double diamond
https://www.designcouncil.org.uk/our-work/news-opinion/double-diamond-15-years
