Perception without Awareness

Question 1

Does much of our perception occur without our conscious awareness?

Answer 1

-yes, it may influence our behavior

Question 2

Define: subliminal stimuli

Answer 2

-stimuli that are so weak or brief that they are below a person’s absolute threshold for detecting them

Question 3

What is a method used to study nonconscious perception?

Answer 3

-priming

Question 4

Define: priming

Answer 4

-a person is exposed to information and is later tested to see whether the information affects behavior or performance on another task or in another situation

Question 5

Nonconscious processing occurs in…

Answer 5

-perception, memory, thinking, and decision-making

Question 6

Is subliminal perception hard to demonstrate and replicate?

Answer 6

-yes

Question 7

Where does the strongest evidence of subliminal perception’s existence come from?

Answer 7

-studies of simple stimuli ( a face or a single word)

Question 8

Is subliminal advertising more effective than non-subliminal?

Answer 8

-no, it has not been proven more effective

Question 9

Has there ever been evidence of subliminal persuasion in real life?

Answer 9

-no

Question 10

Some people claim they can send and receiv messages from the world without relying on the usual sensory channels by using…

Answer 10

-(ESP) extrasensory perception

Question 11

What are some talents of those who claim they have ESP?

Answer 11

-telepathy, precognition

Question 12

What is the field that studies ESP?

Answer 12

-parapsychology

Question 13

What is the “evidence” for ESP? What are some conclusions drawn about it?

Answer 13

• most evidence comes from anecdotal accounts

- telepathy and precognition can be results of coincidence, and normal deductive skills

Question 14

Does ESP really exist?

Answer 14

• no

- it is wishful thinking, self-deception, experimental error, and occasional fraud