People in Business Flashcards
Chapter 1
Explain Stakeholders
Stakeholders are the people who are affected by how a business is run.
Name nine possible stakeholders in a business.
Entrepreneur Investor Employer Employee Interest Group Manager Producer Consumer Service Provider
Explain entrepreneur (SEEE)
A person who spots an opportunity (gap in the market) and takes the initiative to set up a business to make a profit from that opportunity.
Financial risk- If business fails loses money invested in business
Personal Risk- Loses self confidence if business fails
Example- Mary Ann O Brien created Lily O Briens Chocolates
Define an investor as a stakeholder of a business with an example
A person who gives money (capital) to the entrepreneur that they need to set up and run the business in exchange for a return on investment.
Types- Debt Capital and Equity Finance
Example- Bank Loan or LEO Grant.
Mary Ann O Brien received a loan from AIB to start up Lily O Brien’s chocolates.
Explain the difference between Debt Capital and Equity Finance.
Debt Capital is a method of investment which the entrepreneur is given capital by the investor to be paid back with interest. Ex: A Bank Loan. AIB and Lily O Briens Chocolates
Equity Finance is a method of investment whereas the investor provides capital for the business in exchange for shares in the business and receives dividends. Ex: Anita Roddick at the body shop sold shares to open a new shop.
Explain Employer (SEEE) Summary
Person who hires others to work for them. An entrepreneur may become an employer when the business grows and they cannot complete all tasks alone. The employer rewards the employee for their work. Rewards include: financial and/or non-financial (more holidays etc)
Example: Aer Lingus employs pilots.
Explain Employee (SEEE)
Person who works for an employer in return for a wage. They carry out essential tasks needed to make the business a success which the employer cannot or will not do. Ex: Pilots at Aer Lingus
Employers can also give the employer ideas to make the business even more successful. An Intrapreneur. Ex: Microsoft XBox
Explain Producer with example
A business that makes finished products to sell to customers. Manufacturers who take raw materials and use manufacturing process to turn them into finished products.
Ex: Tayto turn potatoes into crisps. Cadburys take milk and other ingredients to make chocolate
Explain Consumer with example
A person who buys goods or services from the entrepreneur for their own personal use. The customer provides the entrepreneur with a market for the product and therefore a profit.
EX: When a parent pays for childcare they are a consumer.
Explain the role of a manager in a business (SEEE)
A manager’s job is to run the business and make sure it achieves it’s objectives. The manager uses the resources of the business (people, money, equipment) in the best way possible so that the business is a success. A successful manager will lead and motivate their team of employees. They should communicate effectively with them.
Example: CEO of Ryanair Michael O’ Leary
Explain the term service provider with an example
A business that offers a large range of helpful supports to an entrepreneur. Service Providers do not make products instead they do helpful things.
Example: A solicitor provides the entrepreneur with legal advice if they are sued and will defend them in court.
Explain an Interest group and name and example
An organisation of people who come together and campaign for a common goal by pressuring those who make decisions. By joining forces they have more power, money and talents so are more likely to be listened to by decision makers.
Example: Trade Union/ Greenpeace (environmental interest group)
Name four types of relationships between stakeholders
Co-operative
Competitive
Dependent
Dynamic
Explain Co-operative relationship with an example
Means the parties in the business have the same objective so they work together to achieve their goal. This is a win-win situation as working together produces better than working alone.
Ex: Employer and Investor. Employer provides honest information about how the business is doing and in return the investor cooperates by giving more capital.
Explain competitive relationship with an example
Means that one party in the business wants to be more successful than the other. This is a win-lose situation as only one can win. Often the parties fight against each other and become rivals.
Example: Two employees that want a promotion- both trying to work hard and impress their boss.
Example: Walkers and Tayto are competitors as they compete lowering prices to get more customers
Explain Dynamic relationship with an example
Relationship between stakeholders is constantly changing. Sometimes it is competitive and sometimes it is cooperative.
Example: Competing businesses in a town might work together to hold a town festival once a year to bring more people to the area, boosting sales for all businesses ex: Rose of Tralee