PED Flashcards
what is PED
Measures how responsive demand is to a change in price
what does price elastic mean
price elastic means that a change in price leads to a more than proportional change in demand
what does price inelastic mean
price inelastic means that a change in price will lead to a less than proportional change in demand `
equation for PED
% change in quantity demands
% change in price
if PED is between 0-1 it is?
inelastic
if PED is < 1 it is?
elastic
what are the the uses of PED
sales forecasting - know what effect an increase in price will have on demand
pricing strategy - help a firm decide how much they should charge
what are examples of price inelastic products?
bread
petrol
cigarettes
what are examples of price elastic products
designer clothes