path to fame Flashcards
how do artist get discover in the past?
- Radio
- MTV(the US)
- TV audition programme
name some examples of tv audition programmes
- X factor
- The Voice
which tv station is the first in China to hold audition programmes?
Hunan TV
name some artist that Hunan TV made famous through their audition programmes
- Jason Zhang
- Bibi Zhou
- Li Yuchun
- Zhang Liangying
what are the two format in Chinese singing contest?
- Lisences of International shows
- Create new format
what happens when the show begins to become stale?
put in judges from other countries and contestants from different countries
What is the first streaming programme in China?
Rap Of China [IQIYI]
What are some method of going viral
- Social media
- Sync, using the song in a movie or TV shows (willing to pay or do it for free for the movie)
- Grassroots
- In the US, Radio is still important
- Collab with big artist
- Marketing department of the Record Label, do all the things above, TV, Audition program, social media
how can artist earn money through featuring music in social media
- listeners will be expose to their music
- if they are interested they might go to Spotify to listen to the full version
- however, smaller artist do not get exposed as much as bigger artists
Why do US artist struggle to break into China?
- Most managers do not know that China ban the most common apps in the US
- Cultural Differences: Netizens in China would give artist nickname
What are some solutions on promoting US artist into China?
- Some company will promote foreign artist in China
- More and more artist are using social media to break into China or break out of China
- using their songs in games to be discovered
What are some older ways to break out?
- Singers performing in Campus: common in Taiwan and the Philippines
- Shopping mall tours in the Philippines
- Performing on a bus: old ways to break out
name one trend that is gone really quick after it appear
In 2006 ringtones are really huge in China, but it is nothing now
