Artist going in and out of China Flashcards
1
Q
Why do famous Chinese Artist want to break out from China?
A
- the genre might not be popular in China but it is popular elsewhere
- Diversify their fan base
- the round-trip effect
- some success in the US could make the artist even bigger in China
- misalignments of artist and management
2
Q
why is the round-trip effect a double edge sword?
A
+: gaining popularity through the PR affect in the US
-: failing: might make fans disappointed
opportunity cost: what youre loosing for not being in China, not making 100 a day but loosing 100 a day they are in the US, might make fans unhappy
3
Q
what is the misalignments of artist and management?
A
the manager or people around the artist is their person that push the artist into the foreign market
4
Q
name some artist that try to break out of China?
A
- Coco Lee
- Jane Zhang
- Jackson Yee
- Kris Wu
- GEM
- Lay Zhang
- Jackson Wang
