Kpop and Jpop in China

Question 1

in comparison between Jennie’s Mantra and Rose’s APT why is one more successful than the other?

Answer 1

1. Collaboration
   * Jennie: solo
   * Rose: Collaboration with Bruno Mars
2. Message of the song
   * Jennie: only feels like bragging herself
   * Rose: more personal, more relatable, more authenticity
3. Marketing by the record label
   * Mantra: only a dance chllenge
   * APT. : a drinking game , makes people happy

Question 2

why did Korea choose the China market?

Answer 2

their market size is small thus they want to export their music

1. huge population
2. GPD is growing very fast compare to Korea
3. geographcally not too far
4. similar culture
5. China market is still immature music market
6. Taiwan is similar to Korea

Question 3

How are the management companies in Korea

Answer 3

• Very powerful
• very rigid system
• can have very long term management system(up to 14 years, can’t cancel it!)
• sign artist very youg and lock them with contract

Question 4

Why wouldn’t artist in Korea and Japan cross their management company?

Answer 4

They’ll always fail

Question 5

Pros and Cons of such strict management companies

Answer 5

Pros:
* Willing to invest a lot of money for Artists
* Artist: better training and better investment

Cons:
* Bed Mental Health
* Artist may become difficult to work with
* Rob artist from becoming an individual

Question 6

Why is J-pop less influential than K-pop right now?

Answer 6

• Japan can just stay in Japan and succeed
• there is no need to go out and export
• Language issue: Artist dont know CHinese o English
• Poitics: China does not like Japan

Question 7

what powear did the korean government use to promote k-pop

Answer 7

Soft power
through dramma and beauty products

Question 8

What is the trading route of K-pop

Answer 8

Korea ➡️Latin America➡️The US

Question 9

What happened in the Music Scene in Korea in 1996?

Answer 9

• Candy H.O.T became the first hit of K-pop in China as it is so different from what the Chinese are used to
• Put Chinese members into K-pop groups
• K-pop bands that fail in Korea, succeed in China

Question 10

Why did Korea stop expanding into China

Answer 10

China is afraid that K-pop will become too dominate in China …

Add more other reasons in the future

Question 11

Did China closing contribute to the K-pop explosion?

Answer 11

Maybe

Question 12

what is happening in 2002-2005 in K-pop and J-pop?

Answer 12

• K-pop and J-pop are in neck in neck
• Japan gloss over important history
• China place soft bad on J-pop➡️not played on Chinese shows anymore

Question 13

compare the market between Korea and Japan

Answer 13

• Population:
  K:55M
  J:123M
• Rank:(25 years ago)
  K:7(30)
  J:2(2)
• Year over Year growth
  K:13%
  J:7%
• Market size
  K:843M
  J:2.7B(Double check)
• Per capita
  K:16
  J:21