Lecture 1 and 2

Question 1

Define ROI?

Answer 1

Return on investment

Question 2

What do music investors look for?

Answer 2

1. Big Market
2. Fast Growth Rate
3. Rising Genre

Question 3

Factors that lead to the success of Teresa Tang

Answer 3

1. Right timing(Chinese tired of patriotic songs)
2. Right sound
3. Compete in Singing competition
4. Sang in multiple langauges
5. The uncertainty of if Teresa Tang is an approved artst by the Chinese government

Question 4

what is the music traderoute for K-pop

Answer 4

Korea -> Latin America -> The US

Question 5

Why is Latin America used as a steppping stone to the US for K-pop?

Answer 5

1. Cheaper
2. less compeitive

Question 6

Why is Taiwan the gateway to China 7-10 years ago?

Answer 6

1. they have strong copright law
2. Chinese believe Taiwan Music is good/ acceptable

Question 7

Who are the players behind an artist?

there are 8 players(for now), name at least the 3 nost important players

Answer 7

1. Manager
2. (Buisiness Manager)
3. Lawyer
4. Record Label
5. DSP
6. Agent/ Promoters
7. Social Media
8. Publicity

Question 8

what are the roles for the Manager?

Answer 8

CEO / COO
do things that the artist do not want to do