participatory culture, queer activism, and youtube Flashcards
convergence can be defined as…
the migration of stories, characters, and worlds across platforms or technologies
convergence culture is driven by [1], as corporations [2]
- capitalism
- seek to make as much money as possible out of their intellectual property
participtory culture decribes…
the activities of non-professionals
participaraty culture activities are generally…
not profit-oreiented
henry jenkins is a major theorist of…
convergence and participatory culture
jenkins argues that… (2)
- convergence actually takes place in the minds of audience members
- convergence requires an audience to recognize a character/story across platforms
the old model of consumer culture thought of audiences as…
consumers who simply absorbed content passively, content was made by large companies like film studios
newer models of consumer culture tend to emphasize [1], giving audiences more [2]
- how sctive fans are
- agency
Important distinction to make is between audiences interacting with corporate intellectual property and
those who produce intellectual property not based on commercial media
the degree to which fan products can be [1] has changed
disseminated (the online forum)
Jenkins thinks its inaccurate to be technological determinist, but accurate to think of systems that involve [1] alongside [2] and [3] that shape and surround them
- technology
- social and cultural communities
- legal/political/economic factors
modes of online participation can be broken down into
materials (what’s produced) and skills/values
what are the 3 pieces of evidence of democratization?
- low cost/skill needed for technology
- technology avalible remotely
- amateur creating/sharing as a norm
what are the 3 major types of barriers to participation?
- costs
- demographic factors (race, age, gender, etc)
- no one really knows how search engines rank materials
what are Juhasz’ 5 main conclusions?
- Youtube promotes the popular rather than being democratic
- Prioritizes things that are easy and will keep us watching, rather than things that will challenge us
- Reinscribes the distinction between the professional and the amateur
- Structure makes true dialogue difficult
- It is DIY but not punk - it isn’t easy to be radically anti-establishment