Participants

Question 1

Target Populations

Answer 1

Certain groups of the population that share similar characteristics - intended audiences

Question 2

Sampling Frame

Answer 2

List of potential participants

Question 3

Opportunity Sampling

Answer 3

Use whoever is immediately available
+ Simple and economic, less time consuming, PPs want to take part
- Bias- similar opinions

Question 4

Random Sampling

Answer 4

Equal chance of inclusion.
+ No bias, representative- generalise to target population
- Struggle to get correct random sample, takes long time

Question 5

Self-selected Sampling

Answer 5

Non-random sampling method where PPs self-select into the sample
+ Simple
- Struggle to get volunteers, demand characteristics

Question 6

Systematic Sampling

Answer 6

Selecting the every Nth person from a population
+ Avoids researcher bias, representative, hidden period traits
- Lacks temporal validity

Question 7

Stratified Sampling

Answer 7

Proportionally represents each sub-group in a target population
+ Avoids researcher bias, representative, accurately designed.
- Lacks temporal validity

Question 8

Quota Sampling

Answer 8

Involves a non-probability sampling technique in which sampling is not based upon the probability of appearance

Question 9

Snowball Sampling

Answer 9

Starting with one person, and then go onto recommend others. Recruiting PPs.
+ Helps researcher find PPs
- Social networks aren’t random

Question 10

Event Sampling

Answer 10

Counting the number of times there is a protector behaviour

Question 11

Time Sampling

Answer 11

Recording behaviours within pre-established time frame