Part 8 Flashcards
Hellmut Schütte's modified hierarchy of needs includes all of the following EXCEPT \_\_\_\_\_\_\_. A. self-actualization B. affiliation C. admiration D. status E. safety
A. self-actualization
In some product categories, marketers can charge premium prices for imported items because ________.
A. the actual cost of product is higher
B. imported items are of higher quality
C. of consumer perception of foreign superiority
D. of distribution costs
E. of differences in currency
C. of consumer perception of foreign superiority
Why do Chinese consumers prefer products from Germany, Italy, and France to “Made in China” products?
A. The Chinese want to take advantage of new accessibility.
B. Chinese products are more expensive than imported products.
C. Products made in Europe still carry a great appeal as symbols of success.
D. Chinese products are too expensive or ostentatious.
E. Chinese products are of low quality.
C. Products made in Europe still carry a great appeal as symbols of success.
Which of the following statements is TRUE regarding the country-of-origin effect?
A. Perceptions and attitudes due to the country-or-origin effect do not change over time.
B. The only products the country-of-origin effect exists for are automobiles and electronics.
C. Perceptions of, and attitudes toward, particular countries often extend to products and brands known to
originate in those countries.
D. Only positive perceptions and attitudes result from the country-of-origin effect.
E. Only negative perceptions and attitudes result from the country-of-origin effect.
C. Perceptions of, and attitudes toward, particular countries often extend to products and brands known to
originate in those countries.
In some product categories, foreign products have a substantial advantage over their domestic counterparts simply because of
their “foreign-ness.” Global marketers have an opportunity to capitalize on this situation by __________________.
A. increase advertising
B. not importing these products
C. running more sales promotions
D. charging premium prices
E. ceasing production of the domestic counterparts
D. charging premium prices
The country-of-origin effect is largely based on \_\_\_\_\_\_\_. A. advertising B. the location of the country C. foreign-ness D. brand equity E. perceptions
E. perceptions
Italian is synonymous with style, and French is synonymous with chic. These are examples of \_\_\_\_\_. A. the country-of-origin effect B. the NIH syndrome C. co-branding D. a brand extension E. product-communication adaptation
A. the country-of-origin effect
________ is a strategic alternative that uses almost no product or brand adaptation for global distribution.
A. Product extension-communication adaptation
B. Innovation
C. Product-communication extension (dual extension)
D. Product-communication adaptation (dual adaptation)
E. Product adaptation-communication extension
C. Product-communication extension (dual extension)
Which of the following is the strategic alternative where both the product and at least one of the promotional elements are
adapted for a particular country market?
A. Product-communication adaptation (dual adaptation)
B. Innovation
C. Product-communication extension (dual extension)
D. Product extension-communication adaptation
E. Product adaptation-communication extension
A. Product-communication adaptation (dual adaptation)
Which global product planning strategy is used when companies sell the same product with virtually no adaptation, using the
same advertising and promotional appeals used domestically, in two or more country markets or segments?
A. Product extension-communication adaptation
B. Product adaptation-communication extension
C. Product-communication extension
D. Dual adaptation
E. Innovation
C. Product-communication extension
Generally speaking, which of the following product categories represents the best potential for extension into international markets without any adaptation? A. Durable products B. Industrial products C. Food products D. Automobiles E. Beverages
B. Industrial products
To promote its Centrino wireless chip, Intel launched a global ad campaign that features different celebrities in different
countries. The wireless chip itself is standardized. Which global product planning approach is this?
A. Product extension-communications adaptation
B. Dual adaptation
C. Product-communications extension
D. Product adaptation-communications extension
E. Innovation
A. Product extension-communications adaptation
What is the major appeal of the product extensioncommunication adaptation strategy?
A. Using the same communication strategy in multiple countries.
B. Greater profitability.
C. Adapting the product to local preferences.
D. The low cost of implementation.
E. Using innovation to develop an entirely new product.
D. The low cost of implementation.
Which of the following is a type of innovation that could be described as a "game-changer"? A. Discontinuous innovation B. Continuous innovations C. Dynamically continuous innovations D. Line extension innovations E. Platform innovation
A. Discontinuous innovation
In which of the following innovation categories do products share certain features with earlier products while incorporating new, added-value features? A. Product transformation B. Disruptive innovation C. Dynamically continuous innovation D. Discontinuous innovation E. Continuous innovation
C. Dynamically continuous innovation
Apple's new product introductions in the 2000s of the iPod, the iPhone, and the iPad, were examples of which type of innovation? A. A platform B. A discontinuous innovation C. A dynamically continuous innovation D. A continuous innovation E. A global startup
B. A discontinuous innovation
After 4 years of product development, Procter & Gamble recently introduced a new, improved disposable diaper. Pampers Rash
Guard diapers are designed to prevent diaper rash and represent the first time a company has made a medical claim for its
diapers. What kind of innovation do the new diapers represent?
A. Discontinuous innovation
B. Platform-based innovation
C. A global startup
D. Continuous innovation
E. Dynamically continuous innovation
E. Dynamically continuous innovation
Most new products fall into which category of innovation? A. A global startup B. Platform-based innovation C. Discontinuous innovation D. Continuous innovation E. Dynamically continuous innovation
D. Continuous innovation
The Sensor, SensorExcel, and MACH3 shaving systems represent Gillette's ongoing efforts to bring new technology to bear on wet shaving, an activity that is performed today pretty much as it has been for centuries. These products represent which type of new product innovation? A. Continuous innovation B. Platform-based innovation C. A global startup D. Dynamically continuous innovation E. Discontinuous innovation
D. Dynamically continuous innovation
Which of the following has had the greatest impact on global price transparency? A. NAFTA B. The World Trade Organization (WTO) C. The United Nations D. The Internet E. The European Union
D. The Internet
